EvenBet Gaming has announced its rebranding as Evenbeter, signifying a pivotal shift in the company’s trajectory. This new brand identity encapsulates a broader transformation that has been underway within the organization.
With over 20 years of leadership in online poker, EvenBet Gaming has consistently expanded its global influence, innovating significant products like the One Click Poker Games and enhancing its offerings to include a comprehensive turnkey casino platform and a game aggregator. Currently, the company operates more than 200 projects across 41 countries, collectively reaching an impressive 48 million players. During this growth phase, EvenBet has also tripled its workforce, bringing together talent from 20 nations to create a truly global organization.
This sustained advancement has facilitated a deeper evolution in the company’s philosophy, strategic vision, and product pipeline, making the transition to Evenbeter a logical progression. The transformation goes beyond technology and products. The company has shifted from being a software supplier to becoming a closer, customer-centric technology partner. Notably, it has established a dedicated Customer Success team, enhancing collaboration and long-term support for its clients.
Internally, EvenBet has revamped its processes, transitioning from intuitive management to a more structured framework anchored in shared values. These changes have fostered unity and motivation across its expanding international team while maintaining a strong company culture.
Moreover, EvenBet has bolstered its visibility within the iGaming sector by improving its exhibition presence, conducting original market research, and adopting a more assertive marketing stance. The rebranding to Evenbeter brings together these advancements under a new identity that truly reflects the company’s current scale, capabilities, and character.
As part of its commitment to compliance and growth in regulated markets, the company has recently reinforced its European presence by securing five-year B2B supplier licenses from both the Swedish Gambling Authority (Spelinspektionen) and the Danish Gambling Authority (Spillemyndigheden). These important accreditations facilitate direct access for tier-one operators in the lucrative Nordic markets to integrate Evenbeter’s software suite.
The new direction comes at a time when operators are seeking to engage and retain players across various product verticals. Evenbeter is well-positioned to facilitate this shift, drawing on its strong poker expertise and expanding casino infrastructure.
Dmitry Starostenkov, CEO of Evenbeter, remarked on the change: "The transition from EvenBet Gaming to Evenbeter is about evolution, not reinvention. Over the years, both our technology and the businesses built around it have expanded significantly. The rebranding reflects an evolution across the whole company, not simply a change of name or an expansion of the product portfolio, but a transformation in how we develop our products, work with clients, operate as an international team, and present ourselves to the industry. We have strengthened our customer-focused approach, built a dedicated Customer Success function, introduced innovative poker products, and expanded our capabilities with a turnkey casino platform and game aggregator. At the same time, we have grown into a truly international organization and established a more confident presence in the industry. Poker remains at the heart of our business, while our turnkey casino platform and game aggregator extend the ways we can support our clients. The expertise, reliability, and commitment our partners have always trusted remain unchanged. EvenBet Gaming just got Evenbeter."
