DAZN Bet has expanded its presence in North America by launching in the Canadian provinces of Ontario and Alberta, partnering with leading sportsbook provider Altenar. This move follows the brand's successful entry into the Austrian market last year and signals another significant step in its international growth strategy.
With Altenar’s acclaimed sportsbook technology, DAZN Bet is now offering a premium sports betting experience to customers in these two regulated Canadian provinces. Notably, Alberta’s regulated online gambling market opened on July 13, 2023, presenting new opportunities for licensed operators to capitalize on the promising iGaming environment.
The launch in both provinces underscores the strength of the partnership between DAZN Bet and Altenar, enabling a robust expansion while focusing on local regulations and player preferences.
Manos Mytilinaios, Regional Manager at Altenar, expressed enthusiasm about the expansion, stating, "We are delighted that DAZN Bet continues to place its trust in Altenar as its sportsbook technology partner. Expanding together into Ontario and also Alberta Market is an exciting milestone for both companies. It reflects the confidence our partners have in Altenar’s technology, flexibility, and ability to support ambitious international growth. We look forward to continuing this successful journey together as DAZN Bet expands into regulated markets."
This rollout not only reinforces Altenar’s evolving presence in regulated markets around the globe but also aligns with DAZN Bet’s goal of entering high-potential jurisdictions backed by a reliable and scalable sportsbook platform. Richard Rawlinson, Managing Director of DAZN Bet for Canada, emphasized the significance of this launch, noting, "Launching DAZN Bet in Ontario and Alberta represents another important step in our international growth strategy. As we continue expanding into regulated markets, having a trusted technology partner is essential to delivering the high-quality sportsbook experience our customers expect. Altenar has consistently demonstrated the flexibility, reliability, and expertise needed to support our ambitions, and we look forward to building on this successful partnership as we continue to grow.
DAZN Bet and Altenar are poised to enhance their market offerings as they take advantage of the burgeoning opportunities in Canada’s expanding gambling landscape.
