Playtech has secured exclusive rights to distribute Golden Matrix's new suite of peer-to-peer (P2P) esports betting games as part of their recent agreement. Additionally, Playtech will implement its AI player acquisition and retention system across its global network. In return, Golden Matrix will have non-exclusive rights to distribute Playtech's popular games, such as live dealer games, slots, table games, bingo, and poker, within its operator network.
Brian Goodman, CEO of Golden Matrix, expressed enthusiasm about the collaboration, stating, "This collaboration agreement with the industry's most prestigious technology provider and distributor represents a significant milestone in our company's expansion and growing success." He further emphasized, "With Playtech as our Peer2P distribution partner, GMGI's exciting content will now be introduced to new gaming audiences, thus extending the company's reach into new territories — including the fast-growing US market where we expect to establish a significant presence."
Mor Weizer, CEO of Playtech, remarked on the importance of strategic partnerships, saying, "Playtech's success is driven by key strategic partnerships with the industry's leading specialists that complement our technology, increase our scale and breadth of offering and extend our distribution capabilities." He added, "We are delighted to announce the new partnership with experienced technology provider GMGI. This is the exciting first step in our partnership which will see us launch esports, P2P and other innovative software as well as expand distribution of our world-class content."
Earlier in March, Golden Matrix reported licensing its GM-X platform to 24 new clients, and anticipated significant growth in that figure as operators transitioned online due to lockdowns from the Covid-19 pandemic. However, Playtech faced challenges, as it documented a 22.5% decline in revenue during the first half of 2020, resulting in earnings of €564.0 million (£513.0 million/$664.6 million). This downturn was attributed to the pandemic disrupting various sectors of its business, despite a robust performance in its financial division, TradeTech. B2B revenue fell by 13.5%, and B2C revenue dropped by 41.0%.
