DATA.BET, which began as an esports-focused company, is celebrating the anniversary of its sports betting division's official launch by revealing performance results from its first year. The data, sourced from newly onboarded clients, highlights the strong commercial growth of the company's sports betting platform over the last 12 months.
Key metrics indicate a sustained increase in revenue and stable margins, with turnover rising 30.7% quarter-over-quarter and consistent performance across all main indicators. Significant driver behind this growth was a remarkable rise in betting activities. The number of bets placed and total stake volume surged by 83.5%, while combo bets saw a striking increase of 160.5%.
This uptick in engagement resulted in an expanded player base: active users grew by 147.6% during the period, pointing to broad audience acquisition across the clients’ offerings. Such results provide context for the overall discipline and tournament-level performance.
A distinctive product lineup supports this success, aimed at enhancing both operator revenue and user retention. The Bet Builder feature, available for football, basketball, baseball, and American football, enables users to combine various selections within a single match, including player-specific actions like goals, assists, and points. In addition, live streaming allows users to watch events while staying within the betting interface, and specialized widgets provide match data, player stats, and event progress for key sports.
Central to these offerings are official data partnerships established throughout the year. Infront supports tennis, Odds Composer covers basketball, while Genius Sports and BETER provide data ensuring that each major sport is supported by reliable information for clients.
The impact of this comprehensive infrastructure was notable across sporting disciplines. Football ranked highest in user engagement, with bet counts increasing by 107.5% and active users rising 173.1%. Table Tennis also saw significant growth, with a 172.5% increase in its player base, demonstrating consistent interest. Tennis showed solid engagement with bet counts climbing 33.6% and active players up 35%, indicating a stable betting audience. However, basketball excelled in the key metrics that matter to operators: turnover increased by 83.7%, and its user base grew by 96.8%, establishing it as the highest-value discipline for clients beyond mere betting volume. This strength was further showcased at the tournament level, where basketball emerged as a standout discipline for the year.
Niche sports demonstrated steady growth across key metrics, with turnover up 56.6% and active players rising 97.4%. Darts emerged as a breakout discipline for the year, with turnover increasing by 15% due to a surge in user interest and betting activity.
At the pinnacle of tournament play, the England Premier League maintained its status as the most lucrative tournament throughout the year, with a 45.7% increase in event count and nearly half of the total betting volume coming from the 1X2 market.
Over the past year, top-tier tournaments have outperformed low-tier sports across all commercial metrics, including:
– 102.7% turnover increase
– 187.2% profit rise
– 196.6% boost in bet counts.
Simultaneously, the low-tier segment continued to grow in player numbers and betting volumes, contributing to the overall expansion of the recreational audience and the diversification of sportsbooks. This contrasts with the DATA.BET's Q1 Esports Performance report, where niche tournaments were highlighted, reflecting varying audience behaviors across sectors.
Yevhenii Ilchenko, Head of Sports at DATA.BET, remarked, "The first year demonstrated that scale and stability are not opposing forces. Our wide coverage, official data, and features focused on user engagement have directly driven growth in turnover, player numbers, and betting activity. We laid the right foundations from the start, and the numbers confirm that success."
