BETBY is set to enhance its presence in the regulated Polish betting market with a new partnership with Lebull, a consumer-facing betting company recognized for its solid reputation in the industry.
This collaboration represents a significant advancement for BETBY as it expands its operations in Poland. Lebull, meanwhile, will retain its current front-end system while integrating BETBY’s advanced sportsbook technology.
Lebull will gain access to BETBY’s extensive sportsbook offerings, which promise a wide selection of sports events and markets alongside high-quality content for an enhanced betting experience.
Stefanos Karakidis, BETBY’s director of business development, stated, "The partnership with Lebull marks a significant milestone for BETBY and highlights the versatility of our sportsbook technology. We are delighted to support such an important part of the betting operation of a well-established and respected brand within the industry. The managed trading services component is especially important to this partnership. With our dedicated trading team, 24/7 risk management, AI-driven solutions, and extensive operational expertise, we can provide Lebull with support that extends well beyond the technology itself. Our flexible integration also enables Lebull to maintain the frontend experience its players are already familiar with while seamlessly leveraging BETBY’s advanced features and capabilities in the background."
Lebull will also be able to access Betby Games, BETBY’s proprietary esports solution, which encompasses over 40 titles that include both internationally recognized games and localized options.
Konrad Łabudek, CEO of Lebull, commented, "For us, maintaining a familiar and consistent player experience was a key priority while also strengthening the quality and capabilities behind our sportsbook. BETBY gives us both, combining a high-quality product with advanced features, flexible functionalities, and strong operational expertise across trading and risk management. Equally important is the depth and quality of BETBY’s betting content, which gives us more opportunities to deliver a compelling and differentiated offering to our players. We see this partnership as an important step in further developing the Lebull sportsbook and strengthening our position in Poland."
This agreement reflects BETBY's commitment to expanding its footprint in Poland while offering tailored integration solutions to its partners. By bringing Lebull into its network, BETBY aims to solidify its position in the market and further its growth in regulated markets globally.
