Matchbook has successfully acquired Betdaq, a deal aimed at enhancing its liquidity to take advantage of the growing trend in peer-to-peer betting. The announcement made on Wednesday highlighted the union of two of the oldest betting exchange platforms, with Matchbook emphasizing its dedication to the long-term potential of this sector.
To facilitate a seamless transition, Betdaq will continue to operate until October 21, with players able to withdraw their funds until November 4.
The merger is expected to provide customers access to a larger liquidity pool, tighter spreads, and improved bet matching at their preferred prices. CEO Ronan McDonagh expressed that this acquisition aligns with Matchbook’s goal of positioning exchange betting as the preferred choice for bettors.
"Betdaq and Matchbook grew up proving the same idea – that bettors get a better deal when prices are made by a market rather than a margin," McDonagh stated.
He noted, "A quarter of a century on, that idea is winning: exchanges and prediction markets are bringing peer-to-peer pricing to new audiences around the world, and this acquisition deepens the pool at the heart of everything we build. Our first priority through this transition is Betdaq’s customers: their funds are safe, their options are clear, and in one combined pool they should find better prices and deeper liquidity than either exchange could offer alone."
The rise of peer-to-peer betting has notably gained traction in the US, with new prediction market players like Kalshi and Polymarket making significant strides. Matchbook, established in 2004, has embraced this trend by exploring opportunities beyond traditional betting frameworks.
In 2024, the company collaborated with EasyGroup, known for its EasyJet airline, to launch the betting exchange brand EasyBet. Additionally, as the 2026 World Cup approaches, Matchbook is set to work with ADI PredictStreet, the tournament’s official predictions partner.
