On August 27, iGaming Club by AffPapa held its second live webinar on LinkedIn, part of a series aimed at iGaming professionals. This session, titled "Only Fixed Fees: Is Affiliate Management Turning into Media Buying?" focused on important trends in affiliate marketing, featuring a panel of industry experts.
The webinar addressed several key topics, including:
– The growing trend towards fixed-fee affiliate deals and the factors influencing this shift.
– Whether fixed fees are establishing a new norm in affiliate management.
– The emergence of a potential "pay-to-play" model.
– The impact of these changes on both affiliates and operators.
– Future implications for affiliate partnerships under fixed-fee models.
Moses Wartan, Head of Affiliate Management Team at AffPapa, moderated the discussion, which included insights from:
– Nugzar Ramishvili, CEO of Wayzen.
– George Meladze, Affiliate Manager at AffPapa.
– Oleksandr Kulyk, VP of Makeberry Partnerships at Makeberry.
– Darina Nikol, Deputy Head of Affiliates at Rocks Partners.
– Denitsa Hadzhiivanova, Head of Affiliates at Blockbuster Partners.
During the session, panelists explored how fixed-fee arrangements are reshaping relationships between affiliates and operators. They debated whether this trend signals a move towards media buying and the potential risks of a pay-to-play environment. Different viewpoints emerged regarding the challenges and opportunities for both parties involved in affiliate marketing, as well as the future of their partnerships.
Following the success of its inaugural webinar, this event is part of iGaming Club’s ongoing educational initiative, with webinars scheduled monthly. Each session aims to foster discussions among industry professionals on relevant topics, share experiences, and examine the challenges facing the iGaming sector.
Moses Wartan commented on the significant discussions around fixed-fee arrangements, stating, "Fixed-fee deals have become a major part of the conversation between affiliates and operators, and there are strong arguments on both sides. The important thing is understanding what this shift means for the industry as a whole. Our second webinar gave us the opportunity to hear different perspectives and have an open discussion about where affiliate partnerships are heading."
For those who missed the live event, a full recording of the webinar is available on YouTube. Professionals interested in future sessions can follow iGaming Club by AffPapa on LinkedIn for updates on upcoming webinars and speaker announcements.
