iGaming Club by AffPapa successfully hosted its second live webinar on LinkedIn, part of a new series aimed at bringing iGaming professionals together to discuss key market dynamics and challenges in affiliate marketing. The event took place on August 27 and was titled “Only Fixed Fees: Is Affiliate Management Turning into Media Buying?”. This session attracted a panel of industry experts who tackled several crucial topics:
– The increasing trend towards fixed-fee affiliate agreements and the forces propelling this shift
– The potential of fixed fees becoming the new norm in affiliate management
– The emergence of a possible “pay-to-play” model
– The impact of this transition on both affiliates and operators
– Future implications of fixed-fee structures for affiliate relationships
Moses Wartan, Head of the Affiliate Management Team at AffPapa, moderated the session, which featured insights from five seasoned professionals:
– Nugzar Ramishvili, CEO of Wayzen,
– George Meladze, Affiliate Manager at AffPapa,
– Oleksandr Kulyk, VP of Partnerships at Makeberry,
– Darina Nikol, Deputy Head of Affiliates at Rocks Partners,
– Denitsa Hadzhiivanova, Head of Affiliates at Blockbuster Partners.
The discussion centered around the growing prevalence of fixed-fee deals and how this shift is influencing the relationships between affiliates and operators. The panelists examined whether these upfront payments signal a convergence between affiliate management and media buying and what this could entail for the future. They also shared various viewpoints on the associated challenges and opportunities for both sides.
Bolstered by the success of its inaugural session, this webinar marks the continuation of iGaming Club’s educational initiative, aiming to host a session each month. Each meeting provides a platform for professionals to discuss current issues, share practical insights, and explore the evolving iGaming landscape.
Moses Wartan highlighted the relevance of fixed-fee deals in discussions between affiliates and operators, noting, "There are strong arguments on both sides. The important thing is understanding what this shift means for the industry as a whole." The full webinar recording can be viewed on YouTube for those who missed the live broadcast.
