Blask, an innovative AI-driven analytics platform in the iGaming sector, has officially launched Blask Affiliates, a new functionality designed to support operators and affiliates in navigating their marketing landscapes. This feature enables users to monitor their brand placements, discover potential affiliate partners, and analyze competitors’ advertising strategies in real time while providing affiliates valuable insights on which brands to promote.
The Blask Affiliates tool identifies affiliate websites, pinpoints which operator brands are displayed, and documents their exact placements daily, complete with dated screenshots as proof. By utilizing keywords, it uncovers affiliate sites and tracks brand prominence on specific pages, maintaining a comprehensive directory that organizes sites by traffic within a given country.
For brands, the insights offered include:
– Monitoring placements to verify that logos are displaying on specified pages and in the agreed-upon positions on contractually paid days.
– Discovering new affiliate opportunities by filtering sites according to traffic and identifying high-value partners that have yet to feature their brand.
– Observing competitors’ strategies by analyzing which affiliates promote rival brands, market by market.
– Detecting competitor campaigns early by noting significant increases in affiliate counts for specific brands before they become apparent through other channels.
Affiliates can also leverage this robust dataset, allowing them to:
– Analyze rival affiliate sites for insights on brand performance, including how prominently competitors’ brands are displayed.
– Target brands that are expanding their affiliate networks aggressively, enabling timely pitching before their programs reach capacity.
– Assess a brand’s market presence through the number of affiliates currently promoting it, offering a clear indicator of its strength in the market.
– Investigate new markets by examining which operators are already engaged with affiliates in various countries, aiding in their strategic expansion decisions.
Currently, Blask Affiliates has launched with coverage in Brazil, where it tracks 315 affiliate sites. Plans to expand to additional countries are underway as the platform continues to grow.
