After a number of horse racing agreements this year, SIS (Sports Information Services), has partnered up with 4Racing in South Africa.
The deal will see South African racing content distributed to UK and Irish viewers by the 24/7 live betting service provider based in Milton Keynes. It comes into effect from January 20, 2023.
4Racing allows SIS to gather and deliver race content from Durbanville and Fairview as well as other South African racescourses such Turffontein, Turffontein, Kenilworth and Turffontein.
Conall McSorley is Head of International Horse Racing for SIS. He said, “It’s fantastic to work with 4Racing in order to bring 4Racing’s action to our valued clients in the UK, Ireland.”
We are thrilled to once more be able South African Racing to our customers.
4Racing was chosen by SIS because of the company’s goal to’reenergise and invigorate’ South Africa’s horseracing scene through partnerships with stakeholders.
While promoting and supporting the sport, the company has stated a “commitment towards diversity and transparency”.
SIS is aiming to expand its horse racing operations in the coming year. McSorely was appointed to this role in August. McSorely will also distribute content from Africa and Asia to its partners at bookmakers.
Stephen Watson – 4Racing Head of Licensing & Broadcast said: “SIS does a remarkable job in bringing race action from around the globe to operators international, and it’s exciting to be a part that content delivery portfolio.
We have been hard at work to improve our race product and expand our broadcast reach worldwide. We will maximize our product’s consumption in Ireland and the UK thanks to SIS’s existing distribution channels. Our credibility with key stakeholders from the racing industry will allow us to increase the product’s popularity span>
