The Health Lottery, a lottery operator for Society, has appointed Lebby Eyres, a former editor of Lifestyle Magazine as its chief executive officer.
After spending over 14 years at Northern & Shell, Eyres is now the UK’s business leader. Eyres was most recently editor-in-chief for ‘New! and ‘Star magazines. She headed these publications between 2013-2018.
Eyres is a freelance journalist who worked for several national titles over the past five years and will replace outgoing chief executive Des Duffy of The Health Lottery.
Martin Ellice, Northern & Shell’s joint managing director, said that “We are thrilled to welcome Lebby back into our family.” “In her previous roles, she was a strong leader who played an integral part in the company’s strategy. She was particularly instrumental in the transformation of the media company from print-led to digital first before its sale to Reach PLC.
“The Health Lottery is also going through similar changes and is moving to a data-driven approach. We are confident that Lebby will be a great manager of both the digital- and retail arm of the business.
Eyres will manage a relaunch for The Health Lottery’s website in the summer and will also introduce a new brand identity. Eyres will use her business management experience to improve the storytelling in the business.
She stated that The Health Lottery money is used to fund health-related projects.
“But, some people don’t realize that our focus is on health inequalities, and the most disadvantaged members, of society. I want to make this clear by sharing the stories of those who have benefited. These stories will highlight the lives of individuals who have seen their lives transformed by projects funded through us and get to the core of our help. Today’s players want to know where their ticket’s Good Causes component is going.