XtremePush formed a partnership to improve the marketing messaging and player communication efforts in the US market.
This agreement guarantees that SB22 will receive hyper-personalized marketing tools from the omnichannel customer interaction platform.
SB22, a new entrant to the US sports betting marketplace, brings “next generation” technology such AI to its platform. It is designed to meet GLI-33 standards.
SB22 will be able to use XtremePush to analyze and collect player data in real time to create relevant, hyper-personalized communications to enhance the player experience and increase retention.
Robbie Sexton is Director of Partnerships and Sports Betting & Gaming. He stated: “Our platform was purpose-built to hyper-personalized omnichannel advertising, and we believe it’ll enable SB22 deliver relevant and personalized messages across all channels to its users, increasing engagement and retention, and driving revenue growth.”
SB22’s platform allows operators to create customized messaging across all channels including email, SMS, push notifications and in-app messaging.
Recently, the 2022 startup announced a partnership in Puerto Rico with ZingSports. This deal would allow it to deploy its platform there subject to regulatory and licensing approvals.
It also added Keith Wall, a former FanDuel executive, as a strategic advisor. This is as part of its efforts to disrupt the US sportsbook market.
Steve Laity is VP Strategy for SB22. He said: “We are thrilled to partner with Xtremepush. An innovative customer engagement platform will take our sports betting experience up a notch.
“Our platform was designed to offer users a next-generation sports betting experience. The addition of Xtremepush technology will allow us to offer a personalized, seamless experience to our customers.”