Which platform offers better solutions to your online casino’s key components, such as licensing and software?
The iGaming sector is huge and growing every day. Many people want to be an operator every year, but only a few succeed. This is due to the difficulty of figuring out certain key aspects of an online gaming website, like games, software auxiliary, and licenses. There are a number of software platforms that help new operators to manage these aspects. The most popular ones include iGaming.
iGaming Platforms are developed by B2B specialists to assist operators with the software integration process. White Label and Turnkey are two of the most common types of iGaming platform. Both offer software packages for operators. However, the features and approach of each type differs significantly. We’ll start with white label platforms and their differences.
What is a White Label iGaming Platform?
White Label is a solution developed specifically to handle almost every aspect of an iGaming business. This type of service requires minimal maintenance from the operator, and is almost ready for use. It only needs a logo or brand name to be complete. The White Label solution is the easiest and most cost-effective way for an operator to launch a new betting or gambling brand online, no matter their level of experience.
The white label iGaming platform is a great way to start a new gambling company from scratch. They offer unbeatable timeframes for launch thanks to the fact that they are mostly completed. What does it include exactly? Next, let’s see what other white-label casino platforms are available.
What are the benefits of white-label casino platforms?
The most important components of a white-label casino platform are the same for all online gambling businesses operating around the globe. It includes content, like games and betting, as well as licensing services, which can be in the form either of assistance with obtaining a license, or the permission to use the master license. Payment solutions are also provided by white label platform providers. They integrate all the core and auxiliary elements of a gambling site into a single platform. These products and services allow customers to launch an online casino business quickly.
Many of the most prestigious white-label iGaming platforms in the industry offer additional features, including player retention and engagement solutions via casino loyalty programs. They also provide website hosting and building services, affiliate management services, customer service services and customer relationship management services. These products and services all contribute to the creation of a better gambling experience, which is then reflected in the overall quality of an online casino.
The most popular white-label casino platforms include the following features:
- Casino loyalty programs
- Affiliate marketing
- Web design and hosting
- Customer Relationship Management
- Customer support
- Licenses
- Payment Solutions
- Casino Bonuses
White label casinos can only offer logos and brand names, as we’ve already mentioned.
What are the operators responsibilities if a White Label Platform does the majority of the work?
The operator will have a variety of responsibilities depending on which white label solution they choose and the platform provider. However, their most important tasks will include branding, marketing and player acquisition. The operator’s responsibilities will vary depending on the quality of their white label casino solution and platform developer. However, they are usually delegated branding, marketing, and player acquisition. Operators will have to develop advertising material for marketing campaigns. They can do this either themselves or with affiliates.
Operators using white-label online casinos will also be responsible for player acquisition. Operators are required to run both compelling marketing campaigns and offer special bonuses and deals for their players. Some of the top white-label casino software providers help their partners acquire players by offering custom-tailored campaigns and promotional offers. White Label Platform developer will handle everything else.
The main duties an operator has in a contract with a white-label company are summarized below:
- Branding
- Marketers
- Players Acquisition
What’s the difference between White Label and Turnkey platforms?
White label platforms and turnkey platform differ primarily in the types of software they offer. Turnkey platforms are custom solutions that combine iGaming into a single interface. They provide software, technical support and give the operator full control of their business. Turnkey platforms do not include all the components required for an online casino.
Turnkey platforms are more difficult to setup because operators have to source all the components except for games. This includes things such as integrating payment systems, creating a website that is easy-to-use, implementing retention tools, like iGaming rewards programs, and obtaining a gaming license. Turnkey casinos will require operators to buy website hosting and to configure the variables related to their business through third party associates.
In contrast, white label platforms allow casinos to use their integrated payment and retention solutions along with other software packages. White label platforms are also able to offer their partners website hosting services, which further contributes to the ease and speed of setup. White label iGaming allows gambling companies to use the master license of their developer, allowing them to get into the business without worrying about regulatory reporting or dealing with paperwork.
White label platforms lend themselves well to online gambling businesses because of their nature. It includes celebrities or companies who may have a good understanding of the entertainment industry but not the online gambling one. Turnkey platforms are more suitable for iGaming enthusiasts who enjoy customizing the many little features that turnkey gambling platforms offer.
Turnkey platforms have some other advantages as well, including a greater level of customization compared with White Label where the majority of aspects are agreed on by both parties. Each online casino requires a platform to meet its specific requirements. There are no winners or losers here. We’ll look at the pros and cons of each platform and see which one is best for your online casino.
Turnkey solutions have many advantages
Customizability
Turnkey platforms allow for a greater level of customization than White Label services. The former allows operators to use payment providers, retention services and other casino modules that they choose, in addition to the games. It also allows a greater degree of customization of important factors on an iGaming site, including promotions, withdrawal limits and different strategies for player engagement, like casino loyalty programs. The next thing we’ll look at is how operators can easily integrate additional software.
Expandability
Turnkey Platforms allow operators to expand their software offerings over time in ways that are tailored to the audience. It also allows iGaming companies to easily integrate other gaming niches, like sports betting, online bingo, lottery and live casino into their websites.
The potential to offer a more rich offering
A turnkey solution allows operators to add a large number of features to their platform. Turnkey iGaming platform allows iGaming operator to fine tune and integrate many varying features of their casino, including payment systems and auxiliary system, and even add different gambling offers. Turnkey platforms allow operators to easily add new games to their catalogues, since they don’t need to worry about breaking the pre-configured systems that are often found in white label platforms.
Cost
Turnkey platforms are cheaper than white-label platforms and in rare instances, they may only require one payment instead of a monthly subscription. The monthly costs can add up and allow operators to make more profit over the course of time. Turnkey platforms have a downside, however, because they require an operator to be more involved. This is our next topic.
The disadvantages of using a turnkey solution
Participation
Turnkey platforms are easy to integrate, but require more effort in order to run a successful operation. It is important to note that this can be a problem for operators with a small team or budget. Integrating all of the services an online casino requires, including payment solutions, account management and promotional tools, takes a great deal of technical expertise and time.
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The time needed to finish and complete a gambling operation is a significant weakness. This may not be a problem for larger operators, but it is a major issue for smaller teams who are usually on tighter budgets.
Basic Technical Knowledge
A turnkey platform requires a high level of technical knowledge. This will be needed for a variety of tasks both during the integration and maintenance process. It will be necessary to hire a team of highly-skilled programmers. This is a difficult task, as they are in constant demand. The operator also needs to have a good amount of knowledge in order to select software that is compatible with the turnkey platform. This will be another difficult task, but we’ll cover it next.
Compatible software
It can be difficult to find software compatible with games on a turnkey system. This is similar to the disadvantage mentioned above. There are some game providers that have integrated with several auxiliary suppliers, but due to the size of the casino industry in recent years, finding a match with every system is rare.
Advantages of a White Label solution
Licenses
A White Label platform has a lot of benefits, including licensing. A White Label platform allows operators to focus on their business, while the developer of the platform takes care all licensing issues. The White Label platform provider typically holds master licenses which can be extended to their affiliates. This reduces the time and complexity required for a casino or betting operation in a different jurisdiction. The majority of renowned software companies have multiple licenses, which would require an operator to spend months obtaining. This system also allows operators to save valuable time, since they do not have to submit reports to multiple gambling regulators. Instead, the platform developer will handle all of these agencies.
Features
White Label Casino Solutions, as their name implies, offer a more robust experience. Automation is one of the best features turnkey platforms don’t usually offer. Many White Label solutions developers have excellent automation features in their products. It doesn’t necessarily mean an operator can get the same features with a Turnkey service. Some White Label developers collaborate closely with creators of different modules in order to create special integrations that are unique to their platform. Turnkey services allow operators to create similar solutions, but it would be a big undertaking. White Label solutions excel in this area.
Easy
This is a pretty obvious one. In the majority of cases white label solutions do not need any special technical knowledge or effort to setup. You will not need programming skills or time to integrate different services, like payment gateways or player engagement tools. This makes it possible to set up the platform very quickly, and this is our next benefit.
Speed
White Label Solutions are a great alternative to Turnkey Platforms. Speed is an important factor in the decision. The latter allows an operator to get up and running within days, or even hours. As mentioned earlier, getting up and running fast is crucial for new businesses. They will not generally have the funds to continue investing in their business without results for an extended period. This won’t be as important for larger businesses, but getting results immediately is still nice.
Payment Option
One of the benefits that white label platforms offer is their integration with casino payment systems. White label platforms offer a similar catalog of payment options as turnkey platforms. However, they are more advanced in terms of the integration process. Due to the inherent risk of gambling, many popular payment providers do not want to partner with the business. Many payment providers will conduct thorough risk analyses before working with new partners, which is a long process. Some of the largest payment gateways in the industry may not work with new firms who haven’t had the opportunity to establish themselves as reliable partners. The white label iGaming platforms help clients to avoid these problems by obtaining all certifications in advance and utilizing the extensive experience they have gained working with payment companies all over the world.
White Label Solution Disadvantages
Customizability
With an all-in one solution, it is harder to customize. It is rare to ask platform developers to remove certain features. It is therefore even harder to add features, as there are fewer platform developers who offer such services. Turnkey platforms, while still limited in some ways, allow for endless customization of features that are not related to the content. It is easier to remove, add, or change products on a platform that only offers media.
Customizing iGaming white-label platforms can be difficult because many operators run their business off the servers of a platform provider. This adds an additional step to any white-label solution. Some developers are able to provide dedicated servers, but businesses that value customization will be better off with turnkey solutions.
Serviceability
The serviceability of white-label iGaming solutions is another downside. White label platforms are more likely to run smoothly and be reliable because they’re tightly integrated. However, should something go wrong, or need fixing, operators will likely have to contact the developer of the platform. White label solutions are therefore more expensive. This is a perfect segue to our next point, the cost.
Cost
The cost of using a White Label Platform is one of its biggest disadvantages. It will be expensive to have someone else create a fully functional iGaming company that requires a logo, branding, and other elements. However, it’s important to note that most of the cost is not paid upfront, but rather after the business has been up and running. The next step is to explore the different ways that a platform provider may ask for payment. These are monthly payments, but they reduce entry barriers significantly.
How do White Label providers make money?
In most cases, white label developers earn money by subscriptions. This is because large upfront payments do not fit with the idea of providing smaller operators access to quality online gaming services. There are however two different revenue sharing models: flat-fee subscription and percentage share. Explore them in more detail.
Percentage Share
The percentage share model is exactly as it sounds, the developer gets a certain percent of revenue. The percentage of revenue can be quite variable depending on features, setup times and other factors. Certain platform companies who use the percentage-share model have contracts which allow for the negotiation of the rate as well as other factors. Some platform companies may allow no negotiation at all. This model allows the operator to pay according to their income, which means that the risk of the platform developer going bankrupt is lower during weaker periods.
Flat Fee Subscription
The flat-fee subscription is also self-explanatory. In most cases, the operator must pay a monthly fixed fee. Costs can also vary greatly, just like a model based on a percentage. There is no safety net for a poor performance period. This model has higher risks, but also greater rewards. Operators who excel will see their revenues grow faster. A percentage-share model, on the other hand, will likely slow revenue growth, even if it is only a small difference for large operators.
Hybrid Payment
A hybrid payment method combines a revenue-share rate with a periodic fixed fee. Hybrid payment models are generally cheaper than their conventional counterparts. However, they combine to give the two parties the best possible deal: the white label providers will be paid enough each month to maintain their service quality, while iGaming companies can save some money while enjoying the revenue-sharing model.
What suits your needs and business the best?
Out of the many options available for Turnkey or White Label Casino solutions, what type do you prefer? It depends. White Label platforms are the most suitable for those who have little money and want to create their own gaming or betting company. It is still a good option if you are able to put together a large team and have plenty of money. Turnkey Casino Solutions are better for those who want full control over their operation and the ability to manipulate every knob.
As mentioned above, white-label casino platforms can be a great option for anyone who has a strong brand and is looking to launch an online gambling site. Celebrities can launch casinos that have an audience that is loyal from the start, as well as companies that are in the entertainment industry that could easily move into gambling.
White label providers and turnkey platforms for iGaming are available from B2B companies
We have listed below a number of top B2B companies that provide white-label and turnkey gaming platforms.
Start an iGaming Business With a White Label Solutions
White Label platforms are a good option for anyone, except the biggest and most picky operators. Find a reliable provider as the first step in this process. This can be done online, by reading various lists and articles, like our iGaming Business Directory. Choose a developer who has been in the industry for some time. Developers with more licenses and certifications are likely to offer better service. The only thing that remains is to contact your chosen company after extensive research. Follow their advice and use their service. White Label Solutions are designed to make it easy for you to get up and running quickly.
You will then need to market your business in order to get traffic and start earning money. Some white-label casino providers provide marketing services to their customers, but most white-label iGaming companies will have to handle their own marketing. Affiliate marketing allows you to outsource a large part of your marketing. Find iGaming Affiliates in a specialized directories, like the AffPapa directory. Use affiliate management services for advertising and driving traffic into your white-label casino.
Turnkey solution for starting an iGaming business
The professionals who want to use turnkey platforms for their casino will start the process in a similar way to those that work with white-label gambling solutions. This involves searching for a quality iGaming provider. Once you have found a suitable platform, your next step is to integrate all the necessary software such as loyalty programs and payment gateways.
These software packages may not be the core products, but they are essential to the success of any online casino. In order to stay competitive in the crowded iGaming market, companies need to implement various solutions that boost player engagement, like loyalty programs or bonuses. It is therefore important to select a solution of high quality. The integration of quality payment gateways is equally as important. Casino payment solutions play an essential role in delivering the experiences of online casinos. This will require a lot of research in order to pair your turnkey platform with software that will deliver outstanding results.
Operators must ensure that their software integrations are compliant with any licenses with which they plan to launch their website, because the next step is the licensing process. A gambling company can obtain a license from a number of regulatory bodies, with varying conditions and application procedures. Learn more by reading our article about top online gambling licences. The difference between the launch of a casino using a turnkey solution and one with white label is largely the licensing status. Operators will have to run marketing campaigns to acquire players to begin earning.
The conclusion of the article is:
White Label solutions offer a more premium experience. White Label platforms are suitable for all operators except the established ones. They offer products of high quality that will satisfy the vast majority. Although they are more costly than Turnkey Platforms, since the operators do all the work, these platforms offer a better value. Only branding and marketing are left for the operator. Most white label software solutions require regular monthly payments. They can be based on a share percentage or fixed monthly fees.
