Home NewsTechnology Craib joins Flows as the head of marketing

Craib joins Flows as the head of marketing

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Rhea Craig, a senior manager at platform provider Flows, has been added to the team. She will oversee marketing for the company.

Craib, pictured above, joins Gaming Innovation Group, where she led marketing efforts for the B2B Division, developed and implemented its brand strategy, and promoted its platform, its products, and its services.

Rhea Craig, Head of Marketing, Flows

She was responsible for lead generation, conference and event planning as well as GiG’s digital strategy. Craib has more than 10 year’s experience working in both agency and in-house marketing.

James King, Flows’ chief executive who previously worked at GiG, said: “I welcome Rhea into the Flows Team and I am excited for her to bring to the company the incredible talents and experiences she has gained in launching successful marketing campaigns.

Rhea is a great asset for Flows. I have worked with her in the past and know what she can do. “She joins us at the right time, as we are constantly pushing forward new ideas and innovation. This is a great time for Rhea to shine.”

Her new employer Flows is a software-as-a-service (SaaS) provider that helps automate igaming business’ digital processes, allowing them to build new features and applications using a no-code building solution. The accelerator Happyhour.io, run by Robin Reed (former GiG CEO), will launch the product in 2021.

Pretty Technical signed a contract in February 2022 after signing a deal with CasinoFriday in January.

Craib, as Flows’ head of marketing will develop a strategy for marketing that allows it to scale. He’ll also be in charge of developing the tone and voice of the company, along with launching a strategy on content marketing and SEO.

She said, “I’m really excited to be joining the team at Flows. Many of them I worked with previously.”

“Flows has a lot of potential. It is a product that’s innovative and unique. The industry already recognizes its value. Looking forward to working with the team and helping them grow the company. “There are exciting times ahead.”

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