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Sportradar’s InteractSport expands its partnership with ECB

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Sportradar’s InteractSport and England and Wales Cricket Board have extended their multi-year contract.

Sportradar, the supplier’s stated aim is to improve recreational cricket through applications that enhance electronic scoring as well as fan engagement.

This partnership will include the Play-Cricket Scorer, Play-Cricket Live, and Countdown Cricket apps for the next 2 years.

In 2017, the Play-Cricket Scorer App was launched. More than 100 000 matches have been watched in England and Wales via this platform.

These products provide access to live scoring, streaming, and video highlights for all club administrators, players, and fans. This app is integrated with Play-Cricket, the platform of the ECB.

The Countdown Cricket App was also launched to encourage cricketers to play at the entry level by allowing parents, junior coaches, and teachers to organize and score match countdowns.

Alison Crowe said that the partnership between ECB and Sportradar allows us to provide a world-class experience for our fans and recreational players through cutting edge technology.

We want to encourage the next generation of cyclists to follow their passion.

Sam Taylor, managing Director at InteractSport (part of Sportradar), said: “Sportradar has a commitment to support the growth of Cricket at all levels. Our digital solutions, which are being embedded into the ECB’s website and mobile app on a regular basis, will allow the ECB a better connection between players. This will add an entirely new level of engagement to the sports they enjoy watching and playing.

Sportradar announced the launch of their in-play cricket virtual solution at the beginning of this month.

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