Spotlight Sports Group, a leader in sports tech, media and content, has announced a new deal with UK-based operator Sky Betting and Gaming. The agreement stipulates that the supplier will manage and develop a Cheltenham Festival racing content center for the gambling company.
The two companies have been working together for many years. This agreement is a follow-up to the successful Cheltenham Festival content hub, which was produced by the provider for Sky Betting and Gaming in 2022.
The hub’s popularity has led to many improvements and an expansion of content sections. The 2023 content hub will include a live odds mechanic, add-to-betslip, social sharing features, and access to customer CMS.
This deal will enable Sky Betting and Gaming stand out from the rest of its competitors ahead of the Cheltenham Festival. This hub will channel horse racing enthusiasts to the operator’s platform, maximising profits at one of the most important annual racing events.
SSG Said Sky Racing And Gaming Are “Brilliant To Work With”
Andrew Mook is Sky Betting and Gaming’s Head of Marketing Strategy & Planning. He commented on the SSG agreement. His company is well-versed in the effectiveness of such content hubs. Sky Betting and Gaming are delighted to welcome Spotlight Sports Group and to benefit from its technical knowledge to maximize the opportunity at the Cheltenham Festival.
Mook stated that this agreement will also allow Sky Betting and Gaming stand out from their competition.
Daniel Smith is the head of UK and Ireland B2B Sales at SSG. He also echoed Mook’s words, saying that his staff is happy to continue working alongside the operator. Smith expressed appreciation for Sky Betting’s “brilliant” team and stated that he can’t wait to see their content strategy come to life.
As we launch the Cheltenham Festival hub, we are thrilled to work with one of the most respected brands in the sector. After learning from last year, we are excited to show this year’s modified and amended hub.
SSG, Daniel Smith, Head of UK and Ireland B2B Sales, SSG
Smith said that the new Cheltenham Festival Hub will be the best yet.
SSG is well-known for its content hubs. The content hubs were created by, a sports specialist, to engage sports enthusiasts in multiple markets.
The company is improving its products and moving forward. SSG launched upgrades to its Superfeed engine, and SaaS line in January.