Codere Online has reached a significant multi-year agreement to become the official betting partner of the National Football League (NFL) in Mexico. This collaboration establishes Codere as a key player in Mexico's sports betting landscape, enhancing its reputation within a market where it has a strong presence.
This partnership aligns Codere Online with one of the most prestigious sports organizations globally. The deal enables Codere to market itself as the official betting partner for several NFL-related initiatives, which include sponsorship roles for Super Bowl LXI and the NFL Mexico Game. Furthermore, Codere Online will also receive the title of official sports betting sponsor.
By teaming up with the NFL, a brand recognized across the world, Codere aims to enhance brand visibility and deepen customer engagement. The NFL's strong connection with Mexican fans, who demonstrate immense enthusiasm for the sport, makes this collaboration advantageous. The agreement represents a strategic focus on long-term partnerships with globally esteemed sports organizations, ensuring that Codere Online continues to innovate and engage with fans.
As part of this agreement, Codere will sponsor the 2026 NFL Mexico City Game between the San Francisco 49ers and the Minnesota Vikings, scheduled for November 22, 2026. Additionally, Codere will serve as a sponsor for the Super Bowl in Los Angeles in February 2027.
The multi-year partnership promises to create extensive fan engagement opportunities, including VIP experiences, hospitality programs, and activations across various Mexican cities, along with the chance to offer official NFL merchandise. These initiatives are designed to connect Codere’s customers with the NFL brand, heightening the excitement surrounding the game through unique experiences.
Carlos Sabanza, the Director of Sponsorships and Public Relations at Codere Online, expressed that this collaboration with the NFL is a vital step for the company. He stated, "Partnering with the NFL, one of the most iconic and influential brands in global sports, represents an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties."
Arturo Olivé, Managing Director of NFL Mexico, emphasized the NFL's commitment to its passionate Mexican fanbase, stating that Codere Online is a recognized establishment in the online gaming sector. He remarked, "Together, we will elevate the fan experience through innovative activations, exclusive opportunities and unique moments that bring supporters closer to the NFL."
The collaboration underscores both organizations' commitment to responsible gaming and regulatory compliance, ensuring that all NFL-related content and experiences adhere to high standards. For Codere Online, this partnership not only enhances its positioning as a leading player in the online gaming and sports betting market but also supports its objectives to offer exceptional experiences related to the NFL and its events.
