As a means of expanding their content offerings on international markets, the leading provider of 24-hour wagering services for both global retail operators and online operators signed the multi-year extension of the previous rights agreements with the German Tote.
This news follows Sports Information Services announcing a similar deal with Media System Technologies in May, for the distribution to UK and Ireland operators of the 140th edition of Italian Gallop Derby.
SIS expanded its presence on the African continent at the beginning of the year via a recently -signed deal, with local operator Jolibet.
What does the new extension mean?
will provide SIS with unrestricted access to the German Tote content, which is widely recognized as Germany’s most successful horse racing betting broker.
SIS partners in different parts of the globe will be able to access all German races including the Deutsches Derby, which is highly anticipated, via digital and retail channels. This means that they can offer a variety of betting options.
The expansion will enhance SIS’s current offering, which consists top-quality content from over 170 racecourses and tracksspread out across five continents including the US, Europe and Latin America.
SIS will use the new German content to continue offering the largest array of nonstop wagering options, while also helping operators increase their revenue through a high volume of major events.
SIS’ 24 Hour Live Betting Channels currently offer end-to-end services for more than 75 000 live racing events annually. This list includes graphics with betting triggers and pictures that are streamed in real time, as well as data and additional markets and prices to provide seamless experiences for the bettors.
SIS offers a wide range of virtual races and betting events, including horse racing and greyhound racing. It also has live number drawings and esports.
German Tote is Excited about the Agreement
German Tote ‘s managing director Riko Liiking has expressed his excitement about the agreement, which will help “showcase German Racing to a large international audience.”
Luiking said that the betting shop technical service provider and horse racing marketer was excited to see the partnership continue, while providing “excellent, competitive entertainment all the time.”
Conall McSorley, head of International Horse Racing, spoke of the partnership with German Tote and expressed their joy at the prospect of expanding the agreement.
McSorley also described their racing portfolio as “of the highest standard,” and said that customers can expect to have access to the latest action, which will be fueled by the German horse racing industry.
In Poland, Go+bet deal announced a new important European expansion agreement with SIS in March.