The sponsorship clause for the long-standing partnership between Uruguayan horsecourse Hipodromo Nacional de Maronas and SIS has been added to Hipodromo Nacional de Maronas.
A Milton Keynes-based company’s Americas-focused SIS content Services will be the naming sponsor for the Gran Premio Jose Pedro Ramirez at Montevideo on 6 January.
These events are also included in the Gran Premio General Artigas, and Gran Premio Anniversary. They build on SIS’s position as Hipodromo’s global exclusive distributor of photos and data. SIS has agreements with Latin America-facing operators like Codre .
Michele Fischer is Vice President at SIS Content Services. She said that Codere and Hipodromo Nacional de Maronas have a long-standing, fruitful partnership. This is a great opportunity to sponsor the race at the most significant racing day in Uruguay.
This sponsorship shows our appreciation for our partner in a region which is important to SIS.”
SIS stressed that the agreement reflects its Latin American commitments. It has been working to strengthen its presence through deals with racing tracks and betting companies in Latin America.
The live betting content provider signed an agreement in December with Estelarbet, marking the first Chilean partnership.
Ramon Rionda (Vice President Racing at Codere) said: “We have had a very successful partnership with SIS at each of our tracks, and it was great to extend that alliance by a sponsorship for our Gran Premio Jose Pedro Ramirez Day. We are able to share this historical race day with fans from all around the globe .”
