Betano will launch on the UK market as a result of a collaboration between Kaizen Gaming, the owner of the brand and BVGroup.
Kaizen stated that the partnership combines Betano’s global recognition and BetVictor’s owner BVGroup’s proprietary technology with their experience as a UK-based operator. Betano entered the UK market after establishing itself in Europe, Africa and America.
Betano has moved into the UK during the same year that it became an official sponsor for both Uefa’s Euro 2024 as well as the CONMEBOL Copa America. The UK website features the Euro 2024 Logo, which indicates that the brand is set to launch just in time for the European Championships this summer in Germany.
It is challenging to enter the biggest regulated gaming market in the world, said Julio Iglesias Hernando. Chief commercial officer at Kaizen.
To ensure that you have a successful entrance, it is important to find excellent partners. It’s a bit like playing in the Premier League. Our top priority has always been to find the best partner. We found a reputable and well-established partner in BVGroup. “We are confident our partnership with the UK’s BVGroup will be successful.”
What can Betano offer the UK market in terms of products?
Kaizen has two brands, Betano and Stoiximan. They are available in 14 countries. Kaizen launched its Stoiximan product in Greece in 2012.
Kaizen’s UK platform is said to offer enhanced accas (betting on sports in real-time), bet boosters, and bet builders. The partnership will also provide Betano’s customers with BV group’s safer gambling tools.
BVGroup has licenses in Gibraltar, the UK, Ireland and Ontario. The company offers services for sports betting, bingo and casino.
Brent Almeida CCO at BVGroup said: “Kaizen has cemented itself as a leader operator with the Betano Brand.”
We are proud to be a partner of Kaizen Gaming, bringing the Betano Brand to the UK Market. Our technology and operational capabilities are sure to give sports enthusiasts the fun and safe experience they deserve.
