Playtech announced an extension to its exclusive partnership with Betfred. Both companies will continue to work together, with the former providing more sports betting machines for the operator.
Betfred will install more Playtech Self Service Betting Terminals in its shops to meet the growing demand for sports betting. Betfred’s use of these machines has increased by 50% over the past two years.
Betfred customers will also be able to access horse and dog racing markets through the expanded deal. Betfred will also be adding a number of new exciting products and features to its arsenal. These include Playtech’s improved Betbuilder, dynamic Content Display and premium Content.
Playtech is a leading provider of retail betting terminals. The company is known for its high quality products and unique features. Betfred is a leading sports betting operator and will reap the benefits of the expanded Playtech machine lineup.
Playtech is happy to reach more players
Representatives of both companies addressed the expanded agreement.
Mark Stebbings is Betfred’s chief operating officer. He said that the agreement demonstrates the importance of the partnership between the two companies. He said Playtech is a market leader for retail betting machines, and that Betfred’s agreement with the supplier will only grow in importance.
Betting terminals are becoming an increasingly important part of our retail offering and a key part of the company’s future.
Mark Stebbings. Betfred COO
Shimon Akhad is Playtech’s chief operating officers. He also commented on the deal. He stated that Betfred continues to be a popular gambling company and that it is growing in strength. Akad is excited about the chance to supply Betfred more machines to meet its demands.
As we work together to develop new technologies and adapt to changing retail customer needs, expanding the Betfred offer has been a major pillar of our collaboration.
Shimon Akad, CEO, Playtech
Akad said that the partnership is still in need of improvement and development. Akad concluded by saying that the Playtech team is still looking for ways to expand the company’s product and machine lines.
Betfred and PandaScore reached an esports-oriented agreement a few days ago.
