All doubts regarding the performance of sportsbooks during the World Cup were dispelled during the tournament, according to OpenBet .
Sportsbook technology and provider of content processed over 200 million bets through its channels. This was a 13% increase on 2018 World Cup.
These improvements resulted from a “high level of engagement” between customers and bookmakers. This was aided by the fact every region in the world had some representation during the bulk of the competition.
OpenBet CEO Jordan Levin stated: “The World Cup was a huge success in terms of bettors’ engagement. We are delighted to have offered operators and punters an experience that matches the spectacle in Qatar.
OpenBet had’record breaking performances’ in Europe, Canada and the United States. Engagement levels reached 22% and 21%, respectively.
GeoComply revealed that this week’s World Cup Final was second in popularity among US punters, just behind the Super Bowl.
OpenBet also saw strong interest in its bet-builder product. This processed over five Euro 2020 bets. Half of these were placed by US bettors.
The company cited 5.6 million wagers on England vs USA, with matches drawing PS100m, which is 200% more than March Madness’s turnover in the USA.
OpenBet’s experience with bet-builders mirrors Kindred’s, where the international sportsbook discovered that 29% were multi-bets.
Kindred’s Sportsbook Commercial Relation Manager Jonas Kobberholm stated that the “real strength” of the product is revealed as the tournament moves on, leaving less matches for classic combinations to be placed by each round.
Before the World Cup some bookmakers were concerned about their betting performance. This was due to increasing financial pressures for customers during Christmas, and interfering with domestic leagues.
A panel of experts spoke at the SBC Summit Barcelona and stressed the importance of customer engagement before and after the World Cup.
OpenBet and Kindred have shown that this has been a problem. The former also noted how bookies were greatly helped by records viewing numbers.
FIFA It was estimated that over 1.5 billion people saw the final, 18% of which were viewers of Sunday’s match. In-play betting also increased with the thrilling game, which resulted in ‘around one third’ of all bets being placed and almost half the stakes.