NeoGames, Intralot joined forces to launch the first regulated online betting platform in Brazil via Loteria Mineira. This is the state lottery for Minas Gerais.
NeoGames launched online sports betting and ilottery products within the second largest Brazilian state. It has also begun its first cooperations with AspireGlobal and BtoBet. Both of these companies were acquired last year.
The’multi-year turnkey agreement’ between NeoGames, Loteria Mineira stipulates that the ilottery company will deploy its NeoSphere platform in order to offer instant games from NeoGames Studio to Minas Gerais customers.
NeoGames will also offer sports risk management software, CRM management software, and online sports betting platforms, including Managed Trading Services.
The online platform was launched with 18 games, including Queen of Diamonds and Instant Keno Multiplier.
NeoGames CEO Motimalul said: “We are thrilled to announce this truly innovative launch in Brazil, marking the start-live of a Brazilian state lottery with an ilottery as well as online sports betting.
Intralot do Brasil is a respected and experienced company that understands the Brazilian market and has built a solid reputation. We are proud to be their partner. We will offer Minas Gerais’s online lottery and sports betting customers a top-notch online gaming experience.
“This deal is yet another example of how we have put the benefits of our recent strategic purchase into play. It capitalizes on the online sports betting solution by BtoBet as well as the managed services of Aspire Global. This project is a great example of the strategic benefits offered by the NeoGames company group.
The state lottery will now be able to offer more gaming options than its existing retail lottery. This is a step closer to fully regulated sports betting in Brazil.
Loteria Mineira, Brazil’s first state lottery, has gone live online with an extensive range of online gambling options.
“As a pioneer in Brazil’s lottery market, this partnership is a natural fit,” said Sergio Alvarenga, Intralot do Brasil CEO. “We are excited to offer our customers a digital program that will expand and enhance the variety of content and services we provide.
“The expansion plan includes new state and federal licenses and the new modalities for online instant games and sports betting. Investments in technology are also included. We are optimistic that the collaboration with NeoGames can help advance the lottery.”