MGM Resorts International and its BetMGM joint venture, Entain, launched an omni-channel slot experience in the US.
MGM Riches was developed in collaboration with Everi Holdings. Customers will be able to play online certain slots via BetMGMGMG and at traditional land-based MGM Resorts properties.
MGM Riches will include an initial two themes, MGM Riches Triple Ruby and MGM Riches Fivex Sapphire. The gameplay consistency and MGM’s casino properties will be maintained, as well as the ability to play online with BetMGM’s internet casino platform in Pennsylvania, New Jersey, and Michigan.
In the near future, West Virginia will also be able to offer the offering.
MGM Riches will also use the BetMGM Rewards and MGM Rewards programs. Loyalty members can earn tier credits for each spin, unlock tier-based rewards, and redeem at MGM’s land based destinations.
Mike Gatten, senior vice president of strategy at MGM Resorts, stated that MGM Riches was designed to entertain and engage customers who play slot machines wherever they are.
We created this game with guest experience at our core. It’s a custom game that our loyal customers can enjoy their favorite slots and earn rewards even when they aren’t at our properties.
Angus Nisbet, BetMGM vice president of gaming, said: “The launch MGM Riches directly links BetMGM’s top online casino offerings to MGM Resorts’ iconic destinations. We are delighted to offer this slot, and continue to provide innovative content for our players.