Flutter Entertainment has extended its partnership to Red Bull Racing, the Formula One motor racing team, for the 2023 season.
The agreement will see PokerStars branding on Red Bull’s 2023 cars, the inner cockpit and rear wings end plates, drivers’ race suits and pit crew helmets.
PokerStars will show behind-the scenes footage of Red Bull Racing via its YouTube channel. Meanwhile, PokerStars Team Pro Lex Veldhuis is running a series live giveaways on his YouTube or Twitch channels.
PokerStars Red Spade Pass was introduced when the parties first connected and will be back to give fans the chance to win various prizes.
PokerStars will also offer a race weekend reward program, including a Chicane Cash Drop and Spin & Go Races as well as Odds Boost on Sports Bets and a Casino Weekend Races leaderboard.
“After an amazing first year racing alongside Oracle Red Bull we’re thrilled to be going into 2023 with even more rewards and content to take our partnership further,” Rebecca McAdam Willetts (Flutter director of partnerships and PR and consumer engagement), said.
“This partnership has allowed us and Oracle Red Bull Racing reach audiences with similar passions and interests. We believe the team is the right fit for PokerStars.net. We also share our conviction that it’s not about what you offer your fans but rather the ethos behind it.
The Bahrain Grand Prix was the first event of the 2023 F1 season. Red Bull achieved a two-place finish with Max Verstappen taking pole and Sergio Perez finishing second.
