Gaming Innovation Group has extended their marketing compliance partnership with online casino operator Bet365.
GiG will continue providing Bet365 its automated affiliate marketing compliance software GiG comply under the agreement.
The tool checks web pages for links, igaming codes red words, and regulatory requirements in multiple jurisdictions. The built-in rules engines analyzes snapshots of affiliate campaigns to provide operators with the content being used for their brand’s promotions.
Users can create their own criteria, and check-list parameters can be customized to meet a variety of market requirements. This helps operators stay compliant.
A spokesperson for bet365 said, “We are looking forward to continuing our relationship with GiG Comply.” Their automated compliance solution helps to maintain an affiliate program that is compliant globally.
GiG Media’s chief marketing officer Jonas Warrer said: “Extending this partnership with bet365 is a valuable indication of our confidence in our affiliate partners and the strength of our team at GiG Media.”
