It is not easy to collect, process and automate workflows. To streamline processes, it takes a lot of resources – or not?
According to James King CEO of Flows there is a growing chance for the igaming industry to embrace new technology and use automation platforms like those offered by Flows.
Flows prides itself on its ability to integrate data sources, automate workflows and inform staff and systems, as well as drive innovation and change. If that wasn’t enough, King added that the company “accelerates its time to market and enhances economic efficiency”.
Quick-speed integration is one way Flows can speed up the time to market. The CEO said that Flows has built its system to integrate any data stream, regardless of format.
He said: “The easiest way to think about it is that we have built a data translator. So whatever format the data comes in, we convert it into a universal one in our system, and then send it back in the same manner as it came.
“There is more to the secret recipe, of course. But it means that we can do some integrations with our partners in just a few minutes. This is so helpful to our clients.” Benefits include the ability to get up and running with new integrations immediately, without having to wait for weeks or even months for sprints.
As we have unified everything within our system, clients can also extend the functionality of 3rd party products with our Flows Builder (making their use unique compared to others using the product). They can then orchestrate their entire product line in one interface.
These are only a few of the many benefits that come with integrating quickly. The integration also opens up a lot of new opportunities.
It is not easy to connect the many data points that gambling firms have. It can not only present processing challenges but also lead to operational inefficiency.
He said: “Having your systems integrated and linked allows for seamless collaboration and communication between different departments, stakeholder and, most important, systems. This allows a more streamlined and effective workflow.
“Connecting your tools and orchestrating the data into a single view allows for greater real-time innovations and possibilities than their ‘out of box’ uses, and gives this ability to a larger group of people in your company.”
King, a spokesperson for SBC, said that the data points collected by flow can be accessed as individual events occurring in real-time or as a collection of events taking place simultaneously.
King believes Flows partners will be able to streamline their processes and also improve their current offerings by doing so.
“With multiple data-points easily accessible, either as real-time, stand-alone events or as events that happen collectively at the same time,” he said.
No code allows each department to act on its ideas and plans immediately, without waiting for the development phase. This in turn promotes innovation, as an idea is quickly turned into reality, tested, and if it proves valuable, implemented.
It also allows you to innovate with the third-party tools you use. For example, if you have a tool (say, a payment gateway or CRM) that has limitations or does not speak to other systems in your company, through Flows’ access to a wide range of data you can reduce these limitations and increase the functionality according to your needs.
This gives users more control and ownership over their product roadmaps. King said that operators will benefit from Flows by being less dependent on third parties.
King said: “It removes the complete dependence on your product or development teams, which are often burdened by their large projects. In some cases, you may be reliant upon a third-party platform. Your access to this is expensive and limited.
The standard procedure is to write a request for any new system features or features. If it’s approved, the request will be put into a development sprint that could last weeks, if they don’t months.
“In contrast, Flows allows you to develop the application yourself, test it with your team, and if it is deemed valuable, then put it into production, allowing dev teams time to work on their “heavy projects”. “Flows accelerate time to market and improve economic efficiency.”
Flows is planning to continue building on its previous successes and improve operational efficiencies. This will be a double approach: commercial deals and product development.
King concluded: “On the commercial front, we will be announcing a number of new partners in the next few months. This is exciting as we continue our growth on the market.
We have new features in the product, from the next-generation AI Language functionality to the Flows B2C Launch for the individual user. It’s going be a fantastic year.
The Flows Team will be at the SBC Summit North America, 9-11 May. To arrange a meeting, contact [email protected]
