Playtech, a fast-growing provider of content, services, and platform for the iGaming sector, announced a strategic partnership with Hard Rock International, Seminole Gaming, and Hard Rock Digital (HRD), a joint venture that combines interactive gaming and sports betting.
The details of Tuesday’s new strategic deal were revealed. It will see HRD license iGaming content and technology solutions from Playtech. This content and solutions will power Hard Rock’s entertainment, casino, and hospitality verticals, providing engaging experiences for customers.
HRD’s customers in strategic markets like Canada and the United States will be able to benefit from live dealer tables, RNG, and slots. The content will be a boost to HRD’s existing platform and offer. The duo also confirmed that they plan to expand their collaboration beyond Canada and the US.
” This partnership will be an accelerator for Hard Rock Digital’s strategic initiative to expand its online gambling offerings to international markets. Hard Rock Digital will become the first operator to offer a global omnichannel offering under one brand.
Jim Allen, chairman of Hard Rock International as well as chairman of the Board of HRD
Jim Allen, chairman of HRI and chairman of the Board of HRD, acknowledged that the partnership is a strategic move that will help expand HRD. He also stated that this partnership reaffirms Hard Rock ‘s leadership and seeks unique entertainment and gaming experiences to its clients. Allen concluded that he was looking forward to creating a digital experience that is authentic and unique for Hard Rock’s global fans within an omnichannel offering.
Playtech’s B2B Strategy is Boosted by Collaboration
Playtech also confirmed the strategic partnership. It said that it had invested $85 million in “a low single-digit % minority ownership stake in HRD”.
This partnership is a significant advance for Playtech in the North American market. It also aligns with our B2B strategy
Mor Weizer, CEO of Playtech
Mor Weizer, Playtech CEO, stated that the company is thrilled to partner with HRD. He also explained that Hard Rock International is currently in the leading position within the entertainment and gaming verticals. Weizer also acknowledged that the strategic deal will allow Playtech to continue its growth while complementing its business–to-business strategy.
