EveryMatrix received approval from Malta Gaming Authority to use its JackpotEngine Gamification solution, which the company claims has “shown an exceptional increase in game rounds”.
This offering allows for the addition of a configurable Jackpot layer to any game. It has been approved to be integrated with “hundreds” of Malta-licensed gaming brands.
A jackpot management system, provided by the CasinoEngine platform of the group, allows operators to create and configure jackpots across all casino verticals.
EveryMatrix says that this is to increase acquisition and retention rates while also creating an incentive for users who remain loyal to drive lifetime values.
Stian Engel, Director of CasinoEngine at EveryMatrix said: “The testing that we have done in our first phase has shown an exceptional increase in game rounds and session times, as well as bet sizes. We are confident JackpotEngine is going to be a game-changer.”
I’m thrilled with the MGA’s approval. This will boost the product’s launch in the months ahead.”
According to a comparison of metrics of two customers who compared games before and after being assigned a JackpotEngine jackpot, the number of sessions per game increased by 25 and 11 percent respectively. The average bet also increased by 30 and 50 percent.
Operators can control the games that offer a jackpot, as well as the player segmentation, winning probabilities, seed amounts and winning caps, contribution distribution and the split between contributions from players and operators. They also have access to real-time reporting and monitoring of jackpot transactions.
