Aristocrat Technologies’ Aristocrat Gaming arm has entered into a partnership to host the inaugural Formula 1 Las Vegas Grand Prix.
Aristocrat Gaming has been awarded a multi-year contract to become the official slot machine of the inaugural race. It will be held in Nevada on the weekend of November 16-18.
The Grand Prix will be held at night on the Las Vegas Strip. It will pass many of the most iconic landmarks of the city, including Bellagio, Caesars Palace and Venetian.
Aristocrat Gaming chief market officer Mark Wadley stated that Las Vegas is well-known for its world-class entertainment, hospitality experiences, and slot gaming.
“This event is unlike any other. We look forward to welcoming interested F1 fans and playing our fantastic line-up slot games that match the excitement at the track.”
Introducing the F1 experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas’ unique market.
“Aristocrat aligns perfectly to our values and visions for 2023, and we are excited about the beginning of what we believe will become a seamless partnership.”