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Alex Shapiro, CEO of Endeavor, talks about scripted betting on WWE matches

igw by igw
May 19, 2023
in News, Sports Betting
Reading Time: 2 mins read
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Mark Shapiro told “Sports Media With Richard Deitsch” that WWE could take betting to a certain extent, but not in-play wagering on scripted events.

You Can Only Bet So Much on WWE

Shapiro explained why this was not possible. He said that in-game betting and props made sense for sports such as UFC but would not be appropriate in WWE because the show is scripted.

Shapiro believes that pre-fight betting is feasible. However, moving beyond this and into in-play wagering is a different matter. Endeavor has agreed to buy WWE for or $9.3 billion. Shapiro wants to chart a course for what the future holds for WWE.

WWE has expressed its interest in taking advantage of the booming popularity of sports betting. This will allow it to increase its viewership, boost engagement with audiences and fans, and even reactivate some of its dormant customer base.

Rumors circulated about the possibility of betting on sports events. Among them were Indiana Colorado and Michigan. The states dismissed the rumors quickly, saying that it was hearsay, and they weren’t taking them seriously at this time.

The Challenges of Scripted Events

It is not entirely a bad idea to bet on scripted event. It is possible to bet on the Academy Awards. They are a scripted show. New Jersey also accepts wagers on the Oscars’ outcome, which is also a scripted affair.

Fans and observers were not surprised by the idea of betting on WWE events. But Shapiro’s knowledge of the WWE and how it can be achieved is a good indication of the potential of this type of betting.

In-play betting has been argued to be difficult because of the speed at which things happen. However, in-play gambling is a part of almost every sport and fans have not only adapted but want more.

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