Building a cohesive technology stack is rarely an intentional endeavor; it often evolves out of necessity. Businesses typically start by addressing specific needs, bringing in specialists for traffic acquisition, payments, and fraud detection, among other functions. While each of these technologies may excel individually, they introduce additional contracts, integration challenges, and potential failure points. This creates a common dilemma in the industry: companies invest in specialized technology to enhance speed and efficiency, yet find themselves spending significant time trying to integrate disparate systems, vendors, and data sources.
RedCore approaches this issue through its own extensive background. With over a decade of experience, the international business group develops a variety of products in sectors such as iGaming, fintech, martech/adtech, e-commerce, RegTech, and B2C platform services. Much of this time was spent navigating one of the most demanding and regulated sectors in the digital marketplace, where lapses in data handling, platform reliability, or compliance can immediately impact revenue and brand reputation.
When existing solutions failed to meet the group's requirements for speed, stability, and security, RedCore created its proprietary technology. As demand grew clear, the company shifted its focus to providing technology-driven products and services designed to enhance business capabilities and stimulate growth opportunities across the wider digital landscape.
RedCore comprises seven distinct brands: Frogo, PIN-UP Partners, Riddick’s Partners, mr.Booster, Pay.Partners, CommsHub, and Talk with Us. Each brand addresses a specific aspect of the operational chain, ensuring a cohesive approach from traffic acquisition to fraud prevention. According to RedCore, the integration of these brands offers more value than if they operated independently.
Traffic acquisition remains a primary challenge for companies aiming to expand. PIN-UP Partners acts as a global affiliate program and iGaming advertiser with ten years of experience, specializing in helping partners optimize traffic through compelling offers, predictive ROI models, and robust analytics. Riddick’s Partners complements this as a multi-vertical partner network that connects top webmasters and advertisers to generate high-quality traffic. CEO Alex Riddick states, “Over ten years, we’ve learned that strong partnerships are built on much more than an attractive offer. Across our brands, we combine clear numbers, reliable payouts, traffic expertise, analytics, marketing tools and teams that understand how to turn acquisition into sustainable growth.”
Once traffic is acquired, converting it efficiently is crucial. mr.Booster, a comprehensive marketing agency and AdTech provider, offers essential digital tools for every stage of the marketing funnel, from awareness to re-engagement. By merging expertise in media buying, SEO, and in-house production with adtech/martech tools—like a real-time analytics dashboard and a retargeting platform—mr.Booster minimizes the fragmentation that often occurs when handling campaigns across multiple agencies. Leonid Pudov, CEO of mr.Booster, emphasizes the importance of a unified approach, stating, “A brand doesn’t need ten different contractors, each responsible for a small piece of the funnel. It needs a reliable partner who understands the business as a whole.”
Facilitating payments, Pay.Partners supports media buyers and webmasters with a unified interface for virtual cards, crypto processing, and transactional management. The platform prioritizes an efficient user experience, aiming to simplify all client-facing processes.
As businesses grow, they face increasing risks of fraud. Frogo is RedCore’s prominent fraud prevention and risk management solution, utilizing device fingerprinting, an integrated scoring engine, AI, and forensic tools to help businesses mitigate risks. CEO Volodymyr Todurov highlights that Frogo was developed initially as an internal tool for iGaming, but its design became applicable across various sectors. “We don’t chase fraud but we stay one step ahead of it,” Todurov explains.
Communications are handled through CommsHub, a platform designed for high-volume messaging and notifications that integrates SMS, messaging apps, and flash calls. This service is particularly valuable for companies that need reliable control over communications. According to Viktoriia Yefimenko, chief product officer of CommsHub, the goal is to simplify communication infrastructure while ensuring cost-effectiveness and operational efficiency.
The architectural design of RedCore’s technology ensures all its brands function seamlessly as a unified system. Traffic is sourced from PIN-UP and Riddick’s Partners, while communications, payments, and fraud protection services are managed through CommsHub, Pay.Partners, and Frogo, respectively. This cohesive design means that clients can utilize these solutions without needing separate integrations.
Additionally, RedCore engages in RegTech initiatives, acting as a technological intermediary between governments and the digital market. CEO Marina Ilina notes that this approach seeks to foster mutual understanding and efficient regulatory management, stating, “RegTech is not about restrictions but it’s a win-win strategy. We know which tools will work and regulate the market and which will simply create challenges for operators.”
In summary, RedCore’s decade of experience has transitioned from fulfilling its internal requirements to providing valuable technology solutions for the broader digital industry, addressing a variety of business needs along the way.
