As regulations become stricter and technology evolves, operators face a challenging landscape for player retention. iGB has organized a webinar featuring senior leaders from marketing, user experience, product development, and compliance to explore the various responsibilities tied to player retention in today’s market.
Scheduled to be hosted by James Swann-Phillips, the panel includes:
– Gerhard Sagat, Co-founder of Edge Marketing Institute
– Fraser Dunk, CEO of Jurnii
– James Watson, Director of Product at kwiff
– Neal Luke, a gambling compliance consultant from Luke ARC
The discussion will address the complex relationship between retention KPIs, typically associated with marketing, and the actual player experiences shaped by product and UX teams, all while adhering to compliance regulations. Gerhard Sagat, with his background at Supergroup, will provide insights into how marketing controls retention metrics and the extent of that influence.
Fraser Dunk will offer a UX perspective, focusing on onboarding processes and the interplay between user experience and compliance. From the product design viewpoint, James Watson will examine how product professionals differentiate between user engagement and retention. Lastly, Neal Luke will discuss the regulatory landscape's evolution and its implications for operators as he draws from his experience at the UK Gambling Commission. The panel aims to clarify ownership of player retention strategies as the industry heads toward 2026.
