RubyPlay has expanded its partnership with the renowned operator bet365 to include the Brazilian market, a move designed to enhance its growth in the country's regulated gaming sector. The latest agreement allows bet365 players in Brazil access to an array of popular games from both RubyPlay and Koala Games. Among the titles now available are RubyPlay's Brilliant Gems, Gummy Giga Match®, and Go High® Panda, along with Koala Games' Voltage Blitz® Rapid and Voltage Blitz® Vortex.
This development underscores RubyPlay’s commitment to providing localized casino content tailored for regulated markets. The partnership benefits from RubyPlay’s studio-based model, allowing operators to integrate a diverse content portfolio through a single connection, while also gaining access to additional in-house studios.
This launch is part of the previously successful partnership established between RubyPlay and bet365 in Spain’s regulated iGaming market, highlighting the companies’ global collaboration.
With Brazil being a significant focus for RubyPlay, the company is dedicated to expanding its presence through partnerships with leading operators and curating a portfolio that resonates with local players. Dima Reiderman, Chief Commercial Officer at RubyPlay, remarked on the importance of this expansion, stating, "Expanding our partnership with bet365 into Brazil marks another milestone in our growth across Latin America and reflects the strength of our relationship with one of the industry’s leading brands. bet365 is widely recognized as one of the top-performing operators in Brazil’s regulated market, making this expansion a significant step in our continued collaboration. What differentiates RubyPlay is our ability to offer operators far more than a traditional content catalog. Through our studio-based ecosystem, partners gain access to a broad spectrum of content tailored to specific markets and player preferences. This means delivering a diverse and localized portfolio, from established RubyPlay favorites to innovative Brazilian titles developed by Koala Games."
A spokesperson from bet365 added, "This expansion builds on our existing relationship with RubyPlay and extends its studio-based content ecosystem into Brazil. The breadth of content available through the supplier, combining proven player favorites with the creativity from studios such as Koala Games, enables us to continuously evolve our casino offering for Brazilian players while maintaining a steady pipeline of new releases in a highly competitive regulated market."
