Sportradar Group AG has decided to sell its Atrium Sports division for $170 million in cash, with the agreement announced on Wednesday. The transaction is anticipated to finalize in the fourth quarter of 2026, pending standard conditions.
This divestiture aligns with Sportradar's strategy to concentrate on its core products in betting, gaming, and media. The company purchased Atrium Sports in 2021 and is now shedding this business to enhance operational efficiency and sharpen its focus.
The sale is projected to be accretive, offering a double-digit EBITDA multiple based on Sportradar’s market valuation. CEO Carsten Koerl expressed that this move will optimize their business and concentrate on essential betting, gaming, and media operations while allowing Sportradar to retain critical technology assets that will foster growth and innovation.
"The proceeds will further strengthen our balance sheet and support capital allocation priorities," Koerl added.
Following the announcement, Sportradar's shares saw a slight uptick in early trading. The identity of the buyer has not been disclosed.
Despite the sale of Atrium Sports, Sportradar will keep several technology assets that are essential for its main commercial services. These retained assets include automated video-production cameras, automated graphics solutions, some computer-vision capabilities, and competition-management tools. Sportradar intends to maintain the revenue streams associated with these assets.
This strategic retention coincides with Sportradar's ongoing expansion into the prediction market arena. Recently, the company secured a multi-year partnership with both Polymarket and Kalshi.
During a Q2 earnings call, Koerl highlighted the substantial commercial advantages these exclusive partnerships could provide, particularly with a focus on technology.
"We’re getting involved with data and odds… fan engagement tools and marketing services. They have a very wide range of revenue opportunities," Koerl stated, emphasizing the significance of latency and deep data in unlocking new revenue streams.
"We are very optimistic that we found the right framework," he concluded.
