Building a fragmented technology stack is rarely a goal; it usually develops gradually as businesses add specialists for various needs—traffic acquisition, communications, payments, and fraud detection. While these specialists may excel in their respective areas, each introduces its own set of contracts, integration processes, and support structures, creating multiple potential points of failure. This paradox often results in companies expending more energy on intertwining separate systems than on their inherent functions.
RedCore offers a different solution, grounded in its extensive experience of over a decade. This international business group focuses on developing products across various sectors, including iGaming, fintech, martech/adtech, e-commerce, RegTech, and B2C platform services. Much of that time has been spent in highly regulated industries, where mistakes in data processing, platform stability, or compliance can quickly impact revenue and reputation.
When existing market solutions failed to meet the group's demands for speed, stability, and security, RedCore opted to create its own proprietary technology. As it turned out, many other digital businesses faced the same challenges. Now, RedCore designs tech-driven products and services aimed at enhancing business capabilities and fostering growth opportunities.
Currently, RedCore consolidates seven brands into its operational chain: Frogo, PIN-UP Partners, Riddick’s Partners, mr.Booster, Pay.Partners, CommsHub, and Talk with Us. Each brand serves a distinct function, collectively forming an operational chain from traffic acquisition to fraud prevention. RedCore asserts that due to its strategic design and proprietary infrastructure, the brands collectively deliver advantages beyond individual capabilities.
The first hurdle in growth is acquiring the right customers. PIN-UP Partners operates as a global affiliate program and direct iGaming advertiser, drawing on ten years of experience. The team actively helps partners from different regions, particularly in the CIS and LatAm, enhance traffic through attractive offers, predictive ROI models, detailed analytics, and strong in-house support during testing. Riddick’s Partners complements this with its multi-vertical partner network, creating exclusive offers that connect top webmasters with advertisers to secure high-quality traffic.
"Over ten years, we’ve learned that strong partnerships are built on much more than an attractive offer," said Alex Riddick, the CEO and founder of both PIN-UP Partners and Riddick’s Partners. He emphasized that the brands jointly strive to provide robust analytics, marketing tools, and teams dedicated to fostering sustainable growth.
While traffic acquisition is crucial, converting that traffic efficiently is equally important. mr.Booster is a comprehensive marketing agency and AdTech provider, equipped with digital tools that support business growth at all funnel stages—from initial awareness to audience re-engagement. This agency combines expertise in media buying, SEO, and in-house production with its own adtech/martech solutions, including a dashboard for real-time analytics and a retargeting platform.
Leonid Pudov, CEO of mr.Booster, noted that centralizing these functions diminishes the control loss usually associated with managing multiple agencies. "A brand doesn’t need ten different contractors, each responsible for a small piece of the funnel. It needs a reliable partner who understands the business as a whole," he explained. This comprehensive approach ensures that campaigns can scale effectively, without sacrifices in quality at overlapping points of responsibility.
Regarding payments, Pay.Partners caters to media buyers and webmasters by integrating virtual cards, crypto processing, and agency accounts into a single, user-friendly interface that streamlines operations management and accounting.
As businesses grow, so does their vulnerability to fraud. Frogo, one of RedCore’s prominent brands, provides an all-in-one platform for fraud prevention and risk management. This platform combines device fingerprinting, a scoring engine with multiple triggers, an AI component, and graph-based forensic tools.
Volodymyr Todurov, Frogo’s CEO, remarked on how the tool initially served only iGaming needs but evolved to cater to broader sectors like e-commerce, fintech, and CRM, all facing similar fraud issues in different formats. "We stay one step ahead of fraud; that distinguishes us from most market solutions," he noted.
To address communication needs, CommsHub delivers a unified platform that integrates SMS, messaging apps, and flash calls. Aimed at companies with high communication volumes, it prioritizes stability and cost control. Viktoriia Yefimenko, chief product officer at CommsHub, described the platform as a simplification of complex communication requirements, providing both control and transparency. "Our smart routing systems actively save you money by optimizing messaging and calls efficiently," she stated.
The interplay between these brands is architecturally integrated, with each focused on a particular service in the operational chain. RedCore has built these connections from the ground up, meaning clients do not need to manage integrations themselves.
In addition to its technological focus, RedCore plays a pivotal role in fostering dialogue between the industry and regulators. The group specializes in RegTech, acting as a technology-driven mediator among governments, operators, and users. Marina Ilina, CEO and founder of RedCore, describes RegTech as a strategy that aims for win-win scenarios. "Applying our experience helps governments achieve a clearer understanding of the market while leveraging technological solutions for effective management,” she stated.
The expertise cultivated by RedCore over the last decade, initially developed for internal use, is now available for the broader digital industry, reflecting the group’s commitment to addressing complex challenges in the digital landscape.
