Denmark is set to initiate the first reading of its new gambling Bill on 22 October 2026, aimed at tightening marketing regulations and enhancing duty of care obligations for gambling. Proposed by Minister for Taxation and Growth Jakob Engel-Schmidt, the legislation is scheduled to take effect on 1 January 2027.
The Bill outlines that gambling advertisements must not portray gambling as an entertainment activity or suggest that it can significantly alter individuals' lives. Additionally, marketers must refrain from employing individuals under the age of 25 and should not target anyone younger than 18. Public transport will be off-limits for outdoor advertising, and such ads will have to be positioned at least 200 meters from educational institutions like schools and universities. These regulations are directed at both betting companies and their marketing representatives.
Moreover, it is suggested that marketing during live sports broadcasts will be prohibited, specifically within a span of 10 minutes prior to and following these broadcasts.
Gambling operators will face the responsibility of monitoring their customers' behaviors to avert potential gambling issues. The proposed legislation stipulates fines for land betting facilities, starting at approximately 8,000 Euros for a first violation, increasing to 10,700 Euros for a second, and risk of license revocation upon a third infraction.
Additionally, the Bill seeks to empower the Danish Gambling Authority (Spillemyndigheden) with greater authority to block unlicensed intermediary websites that target the Danish market.
