Bonus abuse has long been a challenge in the gambling industry, but defining and detecting it can be quite complex. In a recent interview, James Swann-Phillips from iGB spoke with Marc Burroughes, the chief commercial officer of EveryMatrix, about their innovative solution aimed at addressing this issue: Bonus Guardian.
Historically, bonus abuse has plagued operators, leading to significant profit losses, especially as the competitive landscape forces operators to tighten their margins. Burroughes emphasized that EveryMatrix is introducing a novel approach to tackle this persistent problem.
Burroughes explained that advancements in technology have significantly enhanced the detection of bonus abuse. While the methods employed by those seeking to exploit bonuses have become increasingly clever, EveryMatrix has adapted its systems to analyze user actions in a comprehensive manner rather than focusing on isolated incidents. This strategy not only heightens detection effectiveness but also minimizes any negative impact on the user experience.
"It’s flagging suspicious behaviour to the operator. The operator can make a decision about what action they take," Burroughes stated during the conversation.
