Wazdan, a prominent developer in the gaming industry, has unveiled the second phase of its Summer Drop Network Promotion, riding on the success of the initial stage with the new Mystery Multiplier™ Drop feature. This segment runs from July 27 to August 16, 2026, and is a crucial part of Wazdan's three-phase seasonal initiative aimed at enhancing player engagement among operators during the summer.
The first phase garnered impressive participation from operators and positive interaction from players through the previously introduced Mystery Drop™. Now, with Mystery Multiplier™ Drop, a new layer is added to the experience by offering multiplier-based rewards. Players can benefit from rewards that gain value through randomly assigned multipliers, increasing the excitement with each gameplay trigger.
The Summer Drop promotion equips operators with a strategy for improving player retention, reactivation efforts, and game visibility, delivering enhanced engagement opportunities without changing the fundamental gameplay.
Like Wazdan’s other promotional tools, the Mystery Multiplier™ Drop is easy to implement, customizable, and comes with extensive marketing support. This allows operators to optimize their campaign performance with ready-made promotional materials and communication strategies.
This second stage marks a continuation of Wazdan’s Summer Drop campaign, with a final activation planned to cap off the seasonal promotion later this summer.
Radka Bacheva, Wazdan's Head of Sales and Business Development, shared, "The response to the opening stage of Summer Drop has been extremely encouraging, with partners embracing the campaign and players responding positively to the added engagement. Introducing Mystery Multiplier™ Drop keeps the promotion fresh while giving operators another effective tool to maintain momentum throughout the summer season."
