RubyPlay has expanded its presence in Brazil's iGaming sector through a new partnership with Betnacional, a brand owned by Flutter Entertainment. Established in 2021, Betnacional has quickly become a leading online betting platform in Brazil, positioning RubyPlay’s studio content to reach a wider audience.
This collaboration was made possible by Flutter Brazil, a recent addition to the Flutter Entertainment family formed after acquiring NSX Group, the creators of Betnacional. The partnership reflects a combination of extensive local insight and global industry expertise, marking a significant step in RubyPlay's strategic growth throughout Latin America.
RubyPlay's array of successful titles is now part of Betnacional's offerings, enhancing their casino lineup with a variety of themes and game mechanics. Key titles from RubyPlay, such as Brilliant Gems and Gummy Giga Match®, are already engaging players in Brazil. In addition, Betnacional gains access to popular slots from Koala Games, including Voltage Blitz® Zeus Up, which has emerged as one of the studio's leading performers in the Brazilian market.
Koala Games, recognized as one of the fastest growing studios within RubyPlay’s framework, provides unique gaming experiences that are increasingly attracting attention from Latin American players. Further enriching this partnership is content from RubyPlay’s Brazilian studio, Mad Hat Games, and additional contributions from xSlots and Firerose studios, broadening the portfolio with localized experiences tailored to diverse player tastes.
This agreement with Betnacional underscores RubyPlay’s commitment to delivering high-quality, localized content for operators in Brazil and other regions, highlighting the company’s ability to quickly bring offerings to market. Dima Reiderman, Chief Commercial Officer at RubyPlay, remarked on the partnership's significance, stating, "Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm… Our layered studio ecosystem allows us to combine speed to market, localised content and a broad range of player experiences, making us a strong long-term content partner."
Frederico Cunha, Head of Games at Flutter Brazil, expressed enthusiasm for the collaboration: "We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform. Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options."
