Play971, the first licensed online gambling platform in the United Arab Emirates, has recently entered into content partnerships with two major global gaming suppliers, IGT and Endorphina.
Announced on July 21, the agreements aim to enhance Play971’s game offerings, featuring IGT's renowned PlayDigital catalog alongside a carefully selected range of themed slot games from Endorphina.
Philippa Bowland, the company’s commercial gaming director, articulated Play971's dedication to responsible gaming and quality entertainment while welcoming both suppliers. She stated, “We are proud to welcome IGT and Endorphina — two globally respected brands — as we continue raising the standard for gaming.”
IGT outlined its contribution, including popular legacy games like Blackjack, Cleopatra, and Cats. Gil Rotem, CEO of Digital at IGT, referred to the partnership as one “rooted in innovation and integrity” that aims to bolster the ongoing growth of the UAE market.
Lohith Chittajallu, Senior Manager of Partnerships & Expansion at Endorphina, expressed excitement about entering a market that is still developing. He mentioned, “We believe this partnership opens the door to new opportunities, and we can’t wait for players to experience the entertainment and quality that Endorphina is known for.”
Endorphina obtained its gaming-related vendor license in May, allowing it to provide gaming-related products and services throughout the Emirates while operating under the compliance framework of the General Commercial Gaming Regulatory Authority (GCGRA).
Play971 launched as the UAE's first licensed gambling operator late last year. Since then, the platform has quickly expanded its game library and commercial operations, including signing former Australian cricketer Brett Lee as a brand ambassador. Additionally, it debuted its football betting offering for customers in the UAE last month.
The GCGRA, established in 2023, is responsible for regulating gambling in the Emirates, including oversight of licensing processes.
