Casino Guru has launched its Automatic Safety Index Reports, a feature that provides casino operators with ongoing analyses of their Safety Index score, along with tailored recommendations for improvement. To take advantage of this feature, casino representatives must have an account with Casino Guru. After signing up, they can get in touch with the Casino Guru team, who will assign the portfolio of sites they oversee. Following this setup, representatives can customize the reports in the ‘Report settings’ section.
Currently, Casino Guru supports 6,000 accounts for casino representatives, and this number is steadily increasing, highlighting the success of this transparent and effective tool, which remains unmatched in the affiliate space at no cost. Casino partners can schedule reports for monthly, quarterly, semi-annual, or annual delivery, and can also opt to receive notifications whenever there is a significant change in a casino’s Safety Index.
Each report is automatically sent to the email address linked to the Casino Guru account. For representatives managing multiple casino brands, each will receive a distinct PDF report tailored to each casino in their portfolio.
Martin Dolný, the Training & Development Specialist at Casino Guru, remarked, “Automatic delivery gives casinos a clearer and more consistent view of how their brands are performing. Instead of requesting updates individually, our partners can now regularly receive detailed information about what drags their Safety Index down and take immediate steps to improve it.”
These Safety Index Reports serve as essential tools, enabling casino operators to easily access and understand Safety Index data. They assist in monitoring key elements that contribute to the reputation of their brands. The analysis covers unresolved player complaints, problematic terms and conditions, restrictions, and other factors potentially compromising player safety.
Accompanying any identified issues are clear explanations and constructive recommendations aimed at remediation. Following the guidelines outlined in Casino Guru’s Fair Gambling Codex is crucial for operators looking to enhance their Safety Index and secure a higher ranking in Casino Guru's listings. To date, over 700 casinos have improved their terms and conditions and boosted their safety ratings based on these recommendations.
The introduction of Automatic Safety Index Reports is part of Casino Guru’s broader commitment to promoting fair gambling and maintaining open lines of communication with its partners. This initiative reflects the natural evolution of the affiliate model, particularly as Casino Guru's network of casino brands has expanded significantly. Dolný expressed, “We wanted to establish an ongoing feedback loop that helps operators track their progress over time. These reports make collaboration between our partners and us more focused and efficient.”
Looking ahead, Casino Guru intends to further refine its Automatic Safety Index Reports by incorporating feedback from partners, with potential enhancements that might allow for immediate report generation within minutes. For inquiries about Automatic Safety Index Reports, representatives can reach the responsible team at issues-improvements@casino.guru.
