As regulatory environments shift, the traditional strategies for player acquisition—such as large bonuses, competitive CPA deals, and a high turnover of affiliates—are being phased out in various markets. With the advent of wagering caps, bonus bans, and increasing advertising restrictions, operators are forced to rethink their approaches. In response, iGB is hosting a live webinar that will feature discussions with experts in legal, SEO, and operational fields to explore what strategies may emerge in place of previous methods.
The session will be moderated by iGB's James Swann-Phillips, featuring a panel of industry specialists:
– **Giulio Coraggio**, a partner at DLA Piper
– **Mark Hald**, SEO/ASO lead at MrQ
– **Elen Barber**, managing director (online) at SkyCity Entertainment Group
The discussion will focus on the challenges posed by regulations, such as the UK’s 10x wagering cap, Brazil’s complete bonus ban, and Germany’s promotional restrictions. Coraggio will analyze how these regulations impact operational strategies and where the line is drawn between compliant practices and rule circumvention.
Additionally, Hald will provide insights from a search and content perspective, examining what new practices might replace bonuses and how licensed brands can enhance their visibility in a landscape where offshore operators face fewer restrictions.
Barber is expected to share insights based on experiences across more than 20 regulated markets, discussing the implications of tightening regulations for competition and market dynamics. This will include a look at how acquisition budgets are increasingly being redirected towards long-term brand building strategies.
The webinar will also touch on future trends, particularly regarding AI-driven search and large language model discoverability, and how these advancements could change the way players find and engage with operators.
**Event Details:**
– **Date:** Wednesday, 26 August 2026
– **Time:** 2:00 PM (BST)
– **Runtime:** 45–50 minutes
– **Host:** James Swann-Phillips, iGB
Participants are encouraged to register to secure their spot and will have the opportunity to access the recorded session afterward.
