The GAT Official Launch Brazil 2026 will focus on key topics such as market regulation, sports integrity, responsible gaming, B2B licensing, the land-based casino bill (PL 2234), the regulatory landscape of prediction markets, and federal regulations concerning lotteries. This event is scheduled for July 29 and 30 at the Jockey Club of São Paulo.
Distinguished figures from the industry will act as GAT Brazil Ambassadors fostering the Gaming & Technology Expo’s entry into the Brazilian market. Alex W. Pariente, who chairs the event and is also the Founder and Principal of Pariente Advisory, leads a panel that includes Neil Montgomery, Liliana Costa, Bárbara Teles, Ricardo Magri, Plínio Augusto Lemos Jorge, Bruno Omori, Amilton Noble, Sávio Prado, Iuri Castro, Georges Didier, and Hugo Leite. They will serve as moderators and panelists alongside regulatory and business leaders, contributing their expertise to the discussions.
José Aníbal Aguirre, Founder and CEO of GAT Events, expressed excitement about GAT's establishment in Brazil, stating, “I am truly excited about the work we have been doing to establish GAT in Brazil—a dream we have pursued for many years.” He emphasized the importance of the event, mentioning the support received from various stakeholders. Aguirre noted the significance of the gathering on the evening of July 29 at Vicky Barcelona Restaurant to celebrate the future of GAT Expo Brazil 2027. The following day, the conference will provide a thorough examination of Brazil's gaming ecosystem, examining both its current state and future potential.
Pariente articulated that Brazil’s discussion has shifted from whether to regulate its gaming market to how investable it will become, emphasizing that “Legalization is the event. Investability is the condition.” Liliana Costa, the LATAM Director of World Gaming Business, underlined the momentous nature of the Brazilian market for gaming industry consolidation through responsible and sustainable practices, stating that it is an honor for them to serve as the Media Partner for this official launch.
The agenda kicks off on July 30 at 1:00 p.m. with registration. The conference will begin at 2:00 p.m. and conclude by 6:45 p.m., followed by a networking cocktail reception until 9:00 p.m. The event aims to unite associations, operators, manufacturers, technology providers, and specialists at a crucial time for consolidating the regulated market and promoting responsible gaming.
The event is supported by World Gaming Business as the Media Partner and Gaming Laboratories International (GLI) as a Sponsor. Opening remarks will be given by Aguirre and Costa, followed by Pariente presenting his insights on the Brazilian gaming market in mid-2026. This presentation will include an analysis of the regulatory framework's performance, especially as it pertains to the FIFA World Cup, which is anticipated to be a significant stress test for the regulations.
Discussions will include effective enforcement methods 19 months post-implementation of Brazil's gaming framework, alongside panels that will cover topics such as the impacts of the FIFA World Cup on sports integrity and responsible advertising, advances in B2B licensing, the potential of integrated resorts linked to PL 2234, and the prospects for land-based casinos, among others.
Notable companies confirmed to attend include First, Altenar, Evolution, Nuvei, Oracle, Sportradar, Kambi, Amusnet, GLI, NOVOMATIC, and TimelessTech, as well as senior executives from North America, Europe, and South America participating in this pivotal event.
