With only two weeks remaining until the first LiGA Summit 2026, industry stakeholders from various sectors will convene to discuss Peru’s newly regulated iGaming market alongside the broader Latin American landscape. Scheduled for September 17-18, 2026, at the El Pardo Lima – A DoubleTree by Hilton Hotel, the summit aims to address licensing, market entry strategies, customer acquisition, affiliate partnerships, and building a sustainable local market.
On September 18, the event will introduce the Prediction Markets Summit Americas 2026, featuring a half-day stream dedicated to discussions on the mechanics and commercial viability of prediction markets. This segment will explore the necessary infrastructure for forecasting products, the rise of event-based betting, and the perspectives of regulators, operators, and suppliers as they navigate this increasingly significant product category.
**Operator Insights into Peru’s New iGaming Market**
Key representatives from leading operators such as Betnix, La Tinka S.A., and Coolbet will share their expertise along with legal experts and affiliates. Three speakers have outlined their current challenges and considerations facing their respective businesses.
**Gabriel Bazza, Senior Affiliate Manager, Betnix**
Gabriel emphasizes that professionalism and transparency are crucial for the affiliate sector in Peru, while adapting to regulatory changes remains vital. "The biggest opportunity is the growth of a more professional and transparent affiliate market in Peru. The main challenge will be adapting to the new regulations while keeping traffic quality and performance strong." He highlights the need for affiliate strategies to focus on targeted, local approaches, stating, "Players are becoming more experienced, so we need to be more targeted and localized. It’s no longer just about bringing volume, but bringing the right players and building better retention." Trust is key in long-term partnerships, according to Gabriel, who stresses the importance of communication, transparency, and reliable tracking.
**Milagros Gabriela Seijas Peralta, Head of Legal and Compliance, La Tinka S.A.**
Milagros calls attention to the need for a strong compliance framework as Peru’s regulated market evolves. She notes, "The main priorities should focus on consolidating a culture of compliance that goes beyond simply obtaining licenses, while strengthening anti-money laundering and counter-terrorism financing systems, player protection, technological integrity, and regulatory compliance." She advocates for responsible gaming to be a fundamental aspect of product development alongside technology. Milagros argues, "A sustainable market requires clear rules, effective oversight, player protection, and ongoing dialogue between the regulator and the industry. It is essential to move forward with the regulatory changes that operators have been awaiting regarding the tax impact, seeking a balanced tax framework that supports the sustainability and competitiveness of the regulated market."
**Ernesto Cabrera, Social Media Manager, Coolbet**
Ernesto discusses how social media is transforming operator-player relationships in Peru and Latin America. "Social media has ceased to be merely a communication channel and has become one of the main spaces for conversation between operators and players," he says. He suggests that to stand out in a competitive market, operators must focus on becoming relatable to players, stressing the importance of culturally aware content. He explains, "The competition for attention is no longer won by publishing more, but by having a distinctive voice and creating experiences that users want to participate in." Finally, he highlights the challenge of balancing creativity and responsible gaming by building compliance into the creative process from the start.
