The GAT Official Launch Brazil 2026 is set to address key topics such as market regulation and enforcement, sports integrity, responsible gaming, B2B licensing, the land-based casino bill (PL 2234), prediction market regulations, and the federal framework for lotteries. This event will occur on July 29 and July 30 at the Jockey Club of São Paulo.
One highlight of the program is the participation of GAT Brazil Ambassadors, a group of recognized industry leaders supporting the introduction of the Gaming & Technology Expo in Brazil. Notable figures include Alex W. Pariente, who chairs the event and is the founder of Pariente Advisory, along with other experts like Neil Montgomery, Liliana Costa, Bárbara Teles, and Ricardo Magri. These ambassadors will serve as moderators and panelists in discussions alongside regulators and industry professionals.
José Aníbal Aguirre, the CEO of GAT Events, expressed his enthusiasm about establishing GAT in Brazil, noting the overwhelming support for this initiative. "The giant has awakened and is no longer asleep," Aguirre remarked. The kickoff celebration will be held on the evening of July 29 at Vicky Barcelona Restaurant, followed by an in-depth exploration of Brazil's gaming landscape on July 30.
Pariente emphasized that Brazil's conversation has shifted from whether to regulate gaming to how attractive that market will be for investment. "Legalization is the event. Investability is the condition," he stated. Liliana Costa described the launch as a pivotal moment for Brazil's regulated gaming sector, underscoring a commitment to promoting sustainable practices within the industry.
The event's agenda commences with registration at 1:00 p.m. on July 30 and includes a series of panels that extend until a networking cocktail reception at 7:00 p.m. Stakeholders from across Latin America will gather to discuss the evolution of the regulated market and responsible gaming practices.
Opening remarks will be provided by Aguirre and Costa, setting the stage for Pariente's address on Brazil’s gaming market as of mid-2026, addressing issues such as the channelization of betting and the impacts of major events like the FIFA World Cup on regulation.
Subsequent panels will tackle topics such as the effectiveness of current regulatory frameworks, the implications of sports betting during the FIFA World Cup, advances in B2B licensing, and the growth potential of land-based casinos under PL 2234. Discussions will also cover omnichannel integration strategies and the future of prediction markets in the region.
A special closing panel will examine the interplay between state and federal lotteries, focusing on recent jurisprudence affecting their governance. The day will close with remarks from Pariente and additional networking opportunities for attendees, including representatives from major companies like First, Altenar, Evolution, GLI, NVIDIA, Sportradar, and others, ensuring a diverse range of insights into the gaming industry.
