Gamingtec has been named the Headline Impact Partner for the Midnight Mayhem Fight Night, an event set to take place on January 19, 2027, coinciding with ICE Barcelona. The global B2B iGaming technology provider will play a pivotal role in supporting the charity boxing event's goal of raising €150,000 for various charitable causes and will spotlight the journeys of 16 industry figures training for the fight.
The partnership entails Gamingtec's involvement in the entire process of Midnight Mayhem, from a six-month training program to fundraising activities, fighter narratives, and post-event impact assessments. Additionally, the collaboration will support the landmark WBC Adaptive Boxing showcase and ensure that the funds raised are transparently allocated to the charities designated by the participating fighters and partners.
This partnership goes beyond standard event sponsorship, as Gamingtec will actively collaborate with Behind The Gloves throughout the duration of the campaign, promoting both the event and its charitable objectives while showcasing the impact realized after the fight night.
Natallia Vavulina, the Marketing Director at Gamingtec, expressed her enthusiasm: "At Gamingtec, we believe the strongest partnerships create value beyond business, so supporting Midnight Mayhem was a natural fit for us. The initiative brings together people from across our industry to raise money for important causes while highlighting the positive impact the sector can have when it comes together behind a shared goal. We’re proud to support Behind The Gloves as Headline Impact Partner and look forward to growing the event, amplifying its fundraising mission and celebrating the participants throughout their journey to ICE Barcelona."
Lee McFarland, Founder of Behind The Gloves, emphasized the significance of Gamingtec’s partnership: "A target like €150,000 isn’t achieved through enthusiasm alone – it’s achieved through commitment. Gamingtec’s decision to become our Headline Impact Partner strengthens every part of Midnight Mayhem and gives us the platform to create an even greater impact for the charities and communities we’re supporting. But more importantly, it sends a message. When a company of Gamingtec’s standing backs an initiative like this, it shows what our industry can achieve when businesses come together behind a shared purpose. That’s how one fight night becomes something much bigger, and I couldn’t ask for a better partner to have in our corner.",
