Businesses often create a fragmented technology stack unintentionally. This typically occurs as each new requirement prompts the recruitment of specialists to tackle traffic, communications, payments, and fraud detection. While each technology can function effectively on its own, it also introduces a separate contract, an integration process, and a unique support channel, consequently adding possible points of failure.
This presents a paradox in the industry: companies adopt specialized technologies to accelerate growth, yet they end up devoting substantial time to ensure disparate systems, suppliers, and datasets can work seamlessly together.
RedCore’s approach stems from its extensive background. With over ten years of experience, the international business group now offers products across various sectors, including iGaming, fintech, martech/adtech, e-commerce, and RegTech. Much of this time was spent in one of the most demanding and regulated sectors of the digital economy, where any misstep in data processing, platform stability, or compliance can impact both revenue and reputation immediately.
When existing market solutions fell short of its demands for speed, stability, and security, RedCore took matters into its own hands, developing proprietary technology to fill the gaps. Over time, it became evident that many other digital enterprises faced similar challenges. Consequently, RedCore now delivers technology-driven products and services targeted at enhancing business potential and fostering new growth opportunities.
The business group consists of seven brands, including Frogo, PIN-UP Partners, Riddick’s Partners, mr.Booster, Pay.Partners, CommsHub, and Talk with Us. Each brand addresses a specific aspect of operations, forming a cohesive chain from traffic acquisition to fraud detection. According to RedCore, the intentional design and proprietary systems allow these brands to offer more combined value than they do individually.
For any growing business, acquiring the right customers represents the initial hurdle. PIN-UP Partners operates as a global affiliate program and direct advertiser in the iGaming sector, with a decade in the market. Its team works across territories in the CIS and LatAm, helping partners gain traffic through strong offers, predictive ROI models, detailed analytics, and in-house expertise. Riddick’s Partners, on the other hand, serves as a multi-vertical partner network presenting exclusive offers that connect leading webmasters and advertisers to capture high-quality traffic.
Alex Riddick, CEO and founder of both PIN-UP Partners and Riddick’s Partners, remarks, “Over ten years, we’ve learned that strong partnerships are built on much more than an attractive offer. Across our brands, we combine clear numbers, reliable payouts, traffic expertise, analytics, marketing tools, and teams that understand how to turn acquisition into sustainable growth.
Each brand addresses a different segment of the process, yet all operate under the same objective: assisting partners in making better decisions, exploring new directions, and scaling with greater assurance.
Acquiring traffic is futile unless it converts efficiently. mr.Booster, a full-cycle marketing agency, provides essential digital tools for business growth across all stages of the conversion funnel, from awareness to re-engagement. This agency combines media buying expertise, SEO, in-house production capabilities, and its proprietary adtech/martech tools, which consist of a real-time statistics dashboard, a retargeting platform named Retarg, and an analytics system.
Leonid Pudov, CEO of mr.Booster, highlights that consolidating these functions in one agency minimizes the loss of control that often arises when multiple agencies are involved in a campaign.
“A brand doesn’t need ten different contractors, each responsible for a small piece of the funnel,” Pudov explains. “It requires a dependable partner who comprehends the entire business context, from creative aspects to media buying and analytics. We operate in high-stakes environments and know how to enter new geographies, protect a brand from traffic interception, and optimize every channel. Mr.Booster encompasses the complete cycle, which enables swift and predictable campaign scaling without losing control at critical junctions where multiple contractors interact.”
Pay.Partners caters specifically to media buyers and webmasters, integrating virtual cards, crypto processing, and agency accounts into one streamlined interface for efficient operations and accounting. The platform is designed to simplify client-facing processes, facilitating transactions while ensuring transparent pricing and swift onboarding.
Alongside payment solutions, the growth of a business often elevates its exposure to fraud. Frogo, a well-known brand within the group, serves as a comprehensive fraud prevention and risk management platform suitable for any business type. It employs device fingerprinting, a scoring engine reliant on both static and dynamic triggers, an AI module, and graph-based forensic tools.
CEO Volodymyr Todurov emphasizes Frogo’s ability to facilitate growth through effective risk management rather than merely preventing losses. “Frogo was initially created as an internal tool for iGaming,” he shares. “Existing market solutions didn’t meet our flexibility and functionality needs. However, we quickly realized that the underlying logic of the product was universal: e-commerce, fintech, and CRM confront similar fraud challenges, differing only in form.
We don’t just chase fraud; we stay a step ahead, which distinguishes us from most market solutions.”
On the communications front, CommsHub acts as a unified platform for mass messaging and service notifications, consolidating SMS, messengers, and flash calls into a single system. This platform is tailored for businesses that manage high volumes of customer communications, where stability, speed, and cost control are essential, providing them with control and transparency.
Viktoriia Yefimenko, Chief Product Officer of CommsHub, elaborates, “The ideology behind CommsHub is to render the complexity of communication infrastructure invisible to businesses. We not only consolidate SMS, messengers, and flash calls—but provide industry partners with complete freedom to select the best routes, scale effortlessly, and manage all communications in one system. Our intelligent routing systems actively save costs by optimizing every message and call.”
RedCore’s infrastructure has been meticulously designed to ensure these brands function as an integrated system. Traffic flows from PIN-UP Partners and Riddick’s Partners, communications stem from CommsHub, payments come through Pay.Partners, and fraud protection is provided by Frogo. This interconnectedness was established intentionally from the outset, negating the need for clients to connect these solutions independently, as this has been pre-configured at the group level.
RedCore advocates that specialized capabilities become more valuable when accessed within a framework designed to optimize their collaboration.
The group's capabilities extend into the regulatory dialogue, with RegTech being one of its key areas. It positions itself as a technology-driven go-between for governments, operators, and users, merging regulatory insights with technology solutions.
CEO Marina Ilina states, "RegTech is not about restrictions; it's a win-win strategy. We can identify which tools will effectively regulate the market while avoiding undue burdens on operators that fail to deliver genuine value to governments.
By utilizing our experience as a partner, we enable governments to achieve a deeper and quicker comprehension of the market, while implementing the necessary technology solutions for effective management.
RedCore's decade of hands-on expertise empowers it to offer these products and foster relationships with regulators, converting the technology originally designed for its own use into valuable assets for the broader digital sector.
