NuxGame has appointed Mariia Baranova as its new Chief Operating Officer, assigning her the task of leading operations within the company. Baranova previously managed account services, where she achieved an impressive client satisfaction score of 4.8 out of 5 over the past six months. Her new role comes amid significant transformations at NuxGame. Once solely an iGaming software provider, the company has evolved into a comprehensive ecosystem that supports operator growth through a combined casino and sportsbook platform, game aggregation, sweepstakes infrastructure, and a network of vetted partners.
Baranova will focus on streamlining operations by standardizing processes across teams and making data-driven decisions while integrating AI to enhance efficiency. In the immediate future, operators can expect improved client reporting and more transparent, trackable service level agreements.
Daniel Heywood, NuxGame’s CEO, commented on Baranova’s appointment, stating, "Our next stage is about turning progress into a scalable, data-driven, and predictable organization, one that grows faster without losing quality, transparency, or control. That is operational work, and Mariia is among the best operational minds I know. She sees the whole system where others see a list of tasks. And she got here the rarest way possible: by always being completely herself – direct, honest, and bold in a very smart, valuable way."
In her own words, Baranova expressed her commitment to the role: "Everything can be solved: that’s the belief I bring into this role. My job is to make NuxGame faster and more precise – numbers in front of every decision, answers that take a minute instead of a request to an analyst and three days of waiting, and people’s thinking (the one resource I will never automate) always getting the final word."
Baranova is also esteemed in the industry for her dedication to mentorship, having been shortlisted for the Outstanding Mentor Award at the WiG Diversity Awards 2026 earlier this year.
