Hub88 has secured a global distribution agreement with Whoah Labs, a company that specializes in distinctive iGaming content aimed at transitioning sports bettors and poker enthusiasts into regular casino players. Founded earlier this year, Whoah Labs has developed a game portfolio specifically designed to attract this new segment of casino participants. The studio is launching with eight titles, including crash, instant-win, and arcade games, all of which have demonstrated success in enhancing operators' conversion rates, retention across different gaming verticals, and increasing the average session value for players.
With just one integration, Hub88’s operator network will gain access to titles such as Joker Streak, Crash Football, Crash Joker, and Plinko Poker, with additional engaging content set to follow. This collaboration highlights Hub88’s commitment to fostering creative innovation that can generate new revenue streams for its partners, allowing sports bettors and poker players to explore online casino offerings effortlessly.
Ollie Castleman, Managing Director at Hub88, remarked, "Whoah Labs continues to turn heads with its powerful and much-needed content proposition. Many sports bettors or poker fans tend to bet in the same vertical, but the supplier has identified an opportunity that is unmissable. By integrating Whoah Labs’ titles, our partners can improve cross-vertical acquisition and open up new opportunities to increase player lifetime value."
Alex Martin, Chief Revenue and Product Officer at Whoah Labs, stated, "Hub88 puts content in front of an operator network that few can match. Through that reach, we hope to support more global brands and introduce a wider audience to online casino. We are thrilled to see our games live on Hub88 and expect strong feedback from its partners.
